Content and Program Manager, Global eCommerce - Western Digital

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

The Content and Program Manager, Global eCommerce is responsible for driving our unique and exclusive programs and content for Western Digital, you will tone and deliver compelling content on our direct to customer topics and campaigns. You will be responsible for overseeing the success of our programs, that provide a direct benefit for our customers that they can only get from Western Digital. The Content and Program Manager, will manage relationships with outside partners, handle day-to-day program requirements, and identify opportunities to optimize performance through marketing efforts and enhancements. You will partner closely with the Director, Digital Marketing to ensure alignment and overall strategy.

Essential Duties and Responsibilities

• Provide program management to ensure continuity and health of products for Pro Rewards, Data Recovery, Extended Warranty, Easy Recycle
• The role will support content pertaining to website requirements, technical writing capability, understanding use cases and guide product buying decisions and education
• Support marketing team with other digital copy and content as required
• Create a consistent tone across the digital landscape, drive the customer journey and the action we want to them to take
• Manage vendor relationships and billing (POs) each quarter
• Identify and evaluate issues in projects and seek support from development teams, IT and Web Operations, schedule meetings, supervise, track, and report in-flight programs such as: escalate bugs, customer escalations, and program enhancements
• Develop and Partner with internal marketing teams to ensure program inclusion in quarterly marketing activities and actively market programs.
• Drive asset creation and customer flows to ensure a cohesive journey  
• Conduct A/B tests to optimize program messaging, creative, promos, and user experience
• Have a passion for customer journey and user experience
• Scope budget, product availability to run offers.
• Build yearly outlook plan, coordinating with internal Marketing and sales partners
• Integrate with B2B plans for loyalty program communications
• Support B2B programs as needed
• Observe, identify, and share opportunities with Director to improve program functionality and performance
• Drive quarterly and yearly growth, build a strategy on owned programs to deliver results such as sign ups, engagement, repeat purchases and revenue.
• Proactively manage, communicate, and resolve or mitigate risks, to ensure on-time delivery of all project/program deliverables
• Create and monitor JIRA tickets throughout the development cycle and ensure quality release
• Setup reviews and evaluations of designs or proposed solutions with key stakeholders.
• Continually gather and report program KPIs

• Bachelors degree and or equivalent experience

• Experience with managing programs from beginning to end
• 5+ years in marketing, or CRM, provide examples of technical writing, product use cases and or digital marketing.
• Ability to build relationships, work effectively cross-functionally, manage multiple projects simultaneously, and lead cross-functionally with excellent communication skills.
• Developed leadership, analytical, quantitative reasoning, problem-solving, creative and strategic skills.
• Proficient in managing development, including external developers, across various geographic locations

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at staffingsupport@wdc.com to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.