Content Marketing Strategist - Eurofins

Company Description

DNA Diagnostics Center is the world leader in DNA relationship testing, processing over one million DNA samples from customers all over the world. Our broad portfolio of products includes our Paternity, Immigration, and other DNA Relationship services for consumers, government agencies, healthcare providers, and legal professionals; PeekabooTM Early Gender DNA Test for expecting mothers; SpermCheck fertility and vasectomy test; and Pets & Vets DNA testing for breeders and pet enthusiasts. Our corporate headquarters, including our DNA testing laboratory, is based in Fairfield, OH in the greater Cincinnati Area. DDC is part of Eurofins, a global scientific company with over 800 laboratories in 50 countries and more than 50,000 employees.

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

Job Description

Are you a dynamic self-starter with a passion for creating impactful content? Join our high-energy Marketing team and help shape the future of our e-commerce initiatives! We're looking for a creative and enthusiastic individual to drive content creation for email marketing, website optimization, and e-commerce platforms like Amazon. If you love writing engaging content, crafting effective campaigns, and collaborating with a team, this role is for you!

Hybrid Role

You'll work at our Fairfield, OH headquarters 2-3 days/week to collaborate with the other marketing team members, and from home on other days, if desired (pending performance and business needs).

What You'll Do:

• Create Compelling Content: Develop email campaigns, blog articles, web pages, and product-related copy that captivates and informs our audience.
• Lead Email + SMS Marketing: Craft persuasive, results-driven email and texting campaigns to connect with our direct-to-consumer audience.
• Optimize Website Performance: Use SEO tools like SEMrush and Keyword Planner to enhance content strategy and improve search rankings.
• Collaborate Across Teams/Agencies: Work closely with sales, customer service, leadership, and the marketing team to understand our products, services, and customers. You'll also work with our external agencies to complete special projects and weekly workload.
• Research & Strategize: Dive deep into market research to uncover insights and trends, tailoring content to resonate with our diverse life science audience.
• Measure Success: Analyze performance metrics and optimize campaigns, web pages, and other content based on data-driven insights.

What We're Looking For:

Positive attitude is an absolute must. We're looking for someone happy to jump in and help with everything. We're a small team (you'll be our 5th) with a lot to do!

• Exceptional writing skills with a flair for crafting engaging and clear marketing copy.
• A fast learner, excited to learn new marketing tools and ready to dive into technical life sciences topics and making them accessible.
• Experience with SEO, email marketing, and digital content creation.
• A collaborative team player who thrives in a fast-paced environment.
• Strong attention to detail and commitment to delivering high-quality work.

Why You'll Love It Here:

• Be part of a supportive, high-energy team that values creativity and new ideas.
• Dive into our 8+ direct-to-consumer brands that each have a meaningful impact on the lives of our customers
• Gain hands-on experience in a variety of marketing channels and strategies.
• Help drive growth and thought leadership in life science sectors.

Join us and make an impact in a role that combines creativity, strategy, and collaboration. We can't wait to see what you bring to the table!

Qualifications

REQUIRED SKILLS/ABILITIES:

• Bachelor's Degree
• 2+ years of relevant experience
• Familiarity with Google Analytics, email marketing tools and website CMS (Wordpress) are a plus!