Content Marketing Specialist - Pioneer Circuits Inc.
Santa Ana, CA
About the Job
About Pioneer Circuits
Since its establishment in 1981, Pioneer Circuits has been leading the way in technology solutions for mission-critical systems. As the leading, privately held U.S. manufacturer of innovative high-performance flexible circuit boards, we are dedicated to the design, production, and assembly of advanced printed circuit board assembly (PCBAs) technology solutions.
We develop cutting-edge solutions that explore new frontiers, serve and protect our armed forces and allies, safeguard national security against evolving threats, and propel advancements in hypersonic technology.
Our customers include some of the largest aerospace and defense companies like RTX, Lockheed Martin, GE Aerospace, NASA, JPL, Northrop Grumman, and Boeing.
About the Opportunity
We are seeking a skilled and experienced Content Marketing Specialistto join our dynamic team. The ideal candidate will have a strong background in creating compelling marketing content, a current understanding of the web development process, and a knack for rapid learning and adaptation. This role requires a blend of creativity, strategic thinking, and visual storytelling with a focus on driving brand awareness and establishing industry leadership to achieve marketing objectives and overall business goals.
What You'll Do:
- Develop and implement comprehensive digital content marketing deliverables to enhance brand awareness, establish industry leadership, educate, and entertain to ensure the growth and recognition of company's technology solutions, capabilities, and advantages.
- Craft messaging briefs for brochures, information sheets, articles, and video content, while ensuring alignment with brand voice and target audiences.
- Create detailed web briefs for website and web page development with forward thinking of SEO/SEM to enhance the customer experience, customer journey and website ecosystem.Alignment with brand voice, marketing objectives, and overall business goals.
- Utilize SEO and content marketing principles to maximize reach and effectiveness of digital marketing efforts to support organic and paid media activities across web and social platforms.
- Conduct market, competitor, and industry research to keep up to date with the latest announcements and activities.
- Develop and execute marketing plans and campaigns, both short and long range to effectively promote brand awareness, enhance customer engagement, and drive new business, while also focusing on building customer loyalty and market share.
- Assist in both outbound and inbound marketing / communication activities, specializing in areas such as events planning, advertising, sales enablement tools, and optimization strategies.
- Monitor and report on the effectiveness of marketing, communications, and campaigns.
- Maintain excellent writing and language skills, ensuring all marketing materials are free of errors.
- Collaborate with cross-functional teams to produce high-quality web, digital assets, and materials that connect with the target audiences.
What You'll Bring:
- Bachelor's degree in marketing, communications, or related field(s) and / or equivalent work experience.
- Minimum of 5+ years of experience in marketing, digital marketing, and content marketing, preferably within the technology sector.
- Knowledge or interest in Space Exploration, Military, Defense and Oil and Gas industries.
- Strong understanding of content marketing, SEO/SEM, and digital marketing strategies.
- Excellent written, editing, and verbal communication skills.
- Strong interpersonal skills and demonstrated success working with cross-functional teams.
- Experience in writing and developing messaging briefs and web briefs.
- Understanding of digital marketing and social media marketing: Facebook, Instagram, Twitter/X, YouTube, LinkedIn, Google Display Network, Google Search, etc.
- Experience with using google analytics to review, analyze and report on the data to better inform and optimize marketing strategies.
- Creative thinker with the skills to use data-driven insights to inform content marketing material and strategies.
- Strong project management skills, with the ability to lead projects from conception to completion.
- Ability to translate complex technical jargon into value, solutions, and experience benefits for target audience communication.
- High level of flexibility and adaptability to changing requirements and priorities
What We Offer:
- A collaborative and creative work environment.
- A chance to be a part of a company that is at the forefront of technological innovation.
The actual compensation offered is based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and other relevant business considerations.
Pioneer Circuits provides a comprehensive benefits package for all full-time roles, encompassing healthcare, dental, and vision insurance for employees and eligible dependents. Additionally, employees enjoy paid vacation, paid holidays, and a 401(k) plan, along with various voluntary benefits options.
Pioneer Circuits is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.