Content Marketing Manager - EasyLlama
Palo Alto, CA
About the Job
EasyLlama is revolutionizing the compliance solutions landscape with its suite of modern, interactive, and engaging products. We're leaving behind the outdated, costly, and uninspiring methods of compliance and embracing innovation to create safer, more positive, and inclusive workplaces. Our mobile-friendly platform meet employees where they are, fostering higher levels of engagement and alignment.
As the top-rated compliance solution provider, EasyLlama boasts a customer herd of over 7,000 satisfied clients. Our clientele includes industry leaders such as Shake Shack, Hilton, Skims, JiffyLube, and Y Combinator, with more joining our ranks every day. With a sparkling 4.7 rating on G2 from over 50 reviews, EasyLlama continues to set the standard for excellence in compliance solutions.
We're not just reshaping compliance training; we're reshaping the future of workplace compliance altogether. Join us as we lead the charge towards safer, more compliant, and more inclusive work environments.
As our Content Marketing Manager, you will report directly to the Director of Marketing. The Content Marketing Manager is responsible for the strategic planning and execution of all marketing content, ensuring it supports demand generation campaigns, enhances brand visibility, and communicates our value proposition effectively across various platforms. By creating targeted content that aligns with customer journeys and departmental objectives, this role directly influences the sales funnel and supports the achievement of revenue goals.
This role is open to US citizens and legal residents, as well as Canadian citizens.
What You'll Do:
- Complete the content audit and develop a revision or retirement plan for underperforming content. Start implementing new content strategies for one-pagers, emails, and sales sequences. Initiate a series of A/B testing for different content formats. Develop and begin executing a plan for regular content updates on the website and landing pages.
- Create compelling digital assets (blogs, videos, infographics) to support marketing campaigns. Measure and report on the impact of newly implemented strategies. Establish a feedback loop with Sales and Customer Service to refine content based on direct customer and prospect feedback. Implement innovative content concepts to differentiate our brand. Optimize content for SEO and improved user engagement.
- Increases in key website metrics (traffic, time on site, bounce rate), improvement in conversion rates across all content-driven campaigns, growth in social media engagement, reduction in customer acquisition costs, and feedback scores from internal stakeholders on content quality and alignment.
Who You Are:
- Have proven experience in content marketing and copywriting with a focus on B2B markets.
- Have a strong understanding of SEO, digital marketing tools, and analytics platforms.
- Have excellent communication and creative skills, with the ability to produce compelling and clear content.
- Have experience in cross-functional collaboration and project management.
- Have demonstrated ability to develop and execute marketing strategies aligned with business objectives.
- Have strong problem-solving skills and the ability to adapt strategies based on analytics.
How We'll Take Care of You:
- Salary range: $87,571 - $118,478 (Based on experience)
- Flexible, fully remote environment
- Generous vacation time - Recharging is essential. We respect your time off and encourage it.
- Competitive employer-sponsored health insurances
- 401(k) + company matching
- Professional development reimbursements
- Monthly remote work credit
The Interview Process:
- Recruiter Initial Screening
- Hiring Manager Interview
- Marketing Project / Assignment
- Peer Interview
- Culture Interview
- Reference Check
The EasyLlama herd is fully remote, with employees distributed across the US and the world. To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!
At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.