Content Marketing Manager - Recruitics
New York City, NY
About the Job
Data-Powered Recruitment Marketing Platform
Our mission is to make it easy for companies to attract and hire great talent
Powered by marketing professionals, Recruitics, helps the most identifiable brands successfully attract their workforce through proven data-driven strategies, marketing, and advertising. Our specialty is building client confidence on a solid foundation of emerging tech, creative media, and client services. Together, we strive to set an example for our company, clients, and competitors in work-life flexibility, career growth, and diversity.
We're a fun group of people who love coming to work and living the Recruitics values: We think, and act, as entrepreneurs, we do things the right way, we work together to provide personal customer service, and we make data-driven decisions.
***Must be local to Atlanta, Chicago, or NYC***
Position Overview: Recruitics is seeking an enthusiastic and dynamic Content Marketing Manager to join our growing team. This role is pivotal in creating, optimizing, and managing content that aligns with our brand strategies and contributes to the success of our content initiatives. If you have a passion for crafting compelling narratives and driving engagement through strategic content, we want to hear from you.
Key Responsibilities:
Content Strategy:
- Assist in developing and executing comprehensive content strategies designed to drive website traffic and increase engagement across digital platforms.
Calendar Management:
- Create and manage editorial and social media calendars, aligning content plans with both short-term campaigns and long-term goals.
Competitor Research:
- Conduct thorough research to identify content and keyword gaps, ensuring we stay ahead of industry trends and maintain a competitive edge.
AI Prompt Writing:
- Utilize AI tools for inspiration, idea generation, and creating foundational outlines and drafts for various content types.
Content Creation:
- Develop compelling, high-quality content for digital platforms including blogs, social media, and website copy that resonates with our target audience.
Content Optimization:
- Implement and refine SEO strategies to enhance content visibility and performance, ensuring our content ranks well in search engine results.
Brand Promotion:
- Contribute to maintaining and promoting a consistent brand identity across all social media profiles and other communication channels.
Team Collaboration:
- Manage a small team of freelancers and writers, overseeing the timely creation and delivery of content to meet our strategic goals.
Performance Monitoring:
- Use tools like HubSpot and Google Analytics to monitor, analyze, and report on content performance, providing actionable insights for continuous improvement.
Skills:
- Prompt Writing in AI: Proficiency with AI tools such as ChatGPT and Grammarly.
- SEO Copywriting and Blogging: Expertise with tools like SEMRush.
- Data Analysis: Experience with HubSpot for monitoring and analyzing content performance.
- Content Management System Proficiency: Skilled in using HubSpot CMS.
- Familiarity with Marketing Tools: Experience with Canva, PRWeb, and Otter.
- Strategic Planning: Ability to develop and execute strategic content plans.
- Time Management and Organization: Strong organizational skills to manage multiple projects and deadlines effectively.
Compensation:
- $75,000 - $97,000 base salary, based on experience
- Eligible for annual bonus opportunity
- Comprehensive benefits and PTO package, including 401k
Join us at Recruitics and be part of a team that values creativity, innovation, and strategic thinking. If you are a detail-oriented content marketer with a knack for storytelling and a passion for driving results, apply today to help us elevate our brand through impactful content.
Recruitics offers a generous benefits package that includes: Medical, Dental, Vision, Short Term Disability, Life Insurance, Paid Time Off, Parental Leave, Flexible Spending Account, and Employee Assistance Program for all employees, as well as a 401k program, for all eligible full time employees. Applicants must be at least 18 years old to apply. Recruitics is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.