Content Marketing Manager - Fireblocks
New York City, NY
About the Job
The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks' platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.
Fireblocks is looking for a seasoned Content Marketing Manager to own the organization's content strategy and editorial practices, which will drive toward the company's business objectives, as well as address the needs and interests of our customers and prospects. The position's main duties include creating a content strategy, and collaborating closely with internal subject matter experts and stakeholders across all departments to deliver compelling content that positions Fireblocks as an industry leader. The ideal candidate is someone who can balance creative, big-picture, and data-driven planning with hands-on writing and editing execution.
Responsibilities
- Develop a content strategy that aligns with and amplifies our value props, differentiators, and position in the market – this includes building a plan for and delivering full-funnel content
- Write and deliver a consistent stream of high-quality technical and non-technical content by working with stakeholders across the entire organization
- Strong ability to multi-task and adhere to/enforce deadlines
- Transform our blog into an industry-leading resource by creating educational and thought-provoking content including (but not limited to) whitepapers, guest posts, and blog posts
- Collaborate with the business analyst team to turn our proprietary data into industry insights/reports that can serve as both lead magnets and newsworthy stories for the press team
- Turn our customers' success into case studies, articles, and social proof
- Build and execute content strategy for Fireblocks SPARK, the company's annual user conference
- Uphold and develop Fireblocks' brand voice across all content touchpoints
Requirements
- 5+ years of content marketing experience
- An excellent writer and storyteller
- Strong project management skills, with the ability to create a scalable content production/management engine within the organization
- Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
- Excellent communicator who can drive consensus and articulate recommendations to cross-functional partners.
- A passion and a willingness to learn about new technologies including cryptocurrency and the blockchains that power them.
- Very proficient at producing highly technical content for enterprise infrastructure, developer tools or technologies, cybersecurity, networking, or very similar types of companies/industries. Crypto/Blockchain/Finance experience is not required but would be a major plus
- Demonstrated track record of success with turning content into traffic, engaging and educating audiences, and creating content that converts prospects into customers
- Experience running content strategy and presenting plans and results to senior leadership
- Strong understanding of SEO best practices and web analytics
- Ability to communicate clearly and collaborate closely with cross-functional teams such as product, sales, and customer service teams
- We'd love for you to have financial services, fintech, blockchain, cybersecurity, or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.
For employees hired to work remotely from New York, or from our NYC HQ, Fireblocks is required by law to include a reasonable estimate of the compensation range for this role. This range is specific to New York City and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as years of experience, skills, and other business needs.
It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $115,000 - $152,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits.
While we believe competitive compensation is a critical aspect of your decision to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are.
Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.