Content Creator - HAIX North America, Inc.
Lexington, KY
About the Job
Content Creator
The Content Creator reports to the Director of Administration. The Content Creators duties include, but are not limited to, the following:
Overall Responsibility:
The Content Creators responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.
You will be responsible for creating new assets for the team to post, sourcing stock photography, occasionally shooting your own photography to post or to use for blog articles, creating motion graphics or short videos (i.e. for Social Media), creating infographics and concepting new ways to connect with our clients.
Key Tasks and Responsibilities:
Requirements:
The Content Creator reports to the Director of Administration. The Content Creators duties include, but are not limited to, the following:
Overall Responsibility:
The Content Creators responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.
You will be responsible for creating new assets for the team to post, sourcing stock photography, occasionally shooting your own photography to post or to use for blog articles, creating motion graphics or short videos (i.e. for Social Media), creating infographics and concepting new ways to connect with our clients.
Key Tasks and Responsibilities:
- Generate and share daily content (original text, images, video, or HTML) which engages, builds connections, and drives user action.
- Create text for email blast promotions, and coordinate texts for corresponding posts on social media
- Write copy for landing pages as needed
- Revise existing and write new product and category descriptions to effectively market and sell HAIX products while optimizing search engine visibility
- Identify customer needs and recommend new topics
- Researching industry-related topics
- Interview industry professionals and incorporate their views in blog posts
- Preparing well-structured drafts
- Write and distribute press releases as needed
- Edit and proofread written pieces before publication
- Photograph products for use in various marketing campaigns; eye for detail and creativity in advertising the product
- Create, edit, and publish product videos that effectively promotes HAIX products in simple terms customers can understand
- Create PowerPoint Presentation for dealer training webinars as needed
Requirements:
- Proven work experience as a Content Creator, Copywriter or similar role
- Excellent writing and editing skills in English
- An ability to fact-check long-form content pieces
- Time-management skills
- Creative Minded
- skilled in both camera work (photography, filming, etc.) and editing (Lightroom/Photoshop/…)
- Willing to stand in front of the camera occasionally
- Willing to travel
Source : HAIX North America, Inc.