Consumer Marketing Manager, Linzess - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan.  The Marketing Manager will partner with cross-functional partners (Medical, Regulatory, Legal, MABI, CE, Legal, OEC) to identify consumer insights and opportunities and develop messaging and tactics to address challenges.  This individual will also partner closely with our co-promote partner and lead our agency partners in development of initiatives.

The Consumer Marketing Manager will lead a variety of projects that build consumer awareness of and engagement with Linzess.   Projects include: Web site, audio, CRM, social and digital banner execution, management of budget and leadership of agency partners. 

Responsibilities:

• Work effectively in a high paced, integrated brand team-based environment.
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).
• Collaborate with ease with co-promote partners on daily basis in strategy and execution of all work.
• Work with cross-functional team to generate and analyze Consumer data/insights to continue to evolve and improve patient segmentation and tactical execution.
• Set strategic direction for agencies and manage projects and agencies within time and budget parameters, including measurement and optimization of campaign ecosystem and the development of message maps.
• Assess market dynamics and competitive activities for IBS/CIC market. Develop market shaping strategies, across channels and given competitive activity.
• Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace “test and learn” opportunities.
• Establish a highly effective collaborative working relationship with the GIC sales leadership team to ensure that field insights are heard and incorporated into marketing tactics as aligned to the consumer strategies.
• Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.

Requirements:

• Bachelor’s Degree
• Relevant brand marketing experience; consumer marketing experience preferred
• Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Strong written and interpersonal skills
• Familiarity with field travel and participating in local market and patient immersions, pulling insights through to execution

Preferred:

• Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
• DTC mass media (TV, Radio, Web/Digital) experience
• CRM experience
• Exposure to digital and audio media
• Experience leading or supporting strategic and tactical planning
• Ability to influence senior management

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.