ConnectedTV B2B Marketing Manager - Keynes Digital

The Opportunity:

We are seeking a dynamic and performance-oriented B2B Marketing Manager to join our team. The ideal candidate will have a strong background in adtech, B2B & Digital Marketing and have a passion for developing creative strategies, whilst demonstrating the ability to lead a diverse range of projects and objectives.

As a Marketing Manager at Keynes Digital, you will play a crucial role in designing, project managing and executing the Marketing direction and growth of our business.

Key Responsibilities: B2B Marketing Strategy & Project Management

• Deliver a clear strategy to increase brand awareness, engagement and reputation of Keynes Digital in the Programmatic and CTV landscape through best in class, innovative, marketing strategies
• Manage marketing budgets and provide recommendations to the leadership team to deliver maximum impact.
• Drive strategy across engagement channels, inc. website, social, PR, events, awards and sponsorships
• Create and deliver a successful Marketing process that ensures projects are delivered within resource, budget and timeline requirements.
• Manage and support the design, dev, and marketing elements of internal and external-facing Brand and Marketing projects
• Work alongside Keynes Digital’s Creative Director to develop, pitch, and set goals against internal marketing objectives
• Oversee the creation, execution, and optimization of multi-channel marketing campaigns including SEO, PPC, social media, email marketing, and content marketing.
• Act as the Keynes liaison with all third party marketing partners such as SEO, PR & Dev teams
• Challenge Keynes to think big and drive ‘surprise and delight’ moments for internal team members, prospects and clients

Skills and Experience:

• 3-5 years experience in a digital B2B marketing role. Please do not apply if you do not have B2B marketing experience.
• Understanding of the CTV & Programmatic advertising landscape a bonus
• Demonstrate a technical aptitude & commercial understanding
• Excellent attention to detail & project management experience
• Good MS Excel skills; good overall skills with Microsoft packages
• Good interpersonal skills, approachable manner
• Confident and enthusiastic
• A team player that creates an effective and positive working environment

• To submit your CV and interest in the role you can apply here through Linkedin or contact fiona@keynesdigital.com