Community Relations Director/Sales and Marketing Manager - Solista Senior Living by Cogir North Carolina

People taking care of people, that's who we are and what we do at Cogir Senior Living!

What can you expect?

Cogir Senior Living is hiring an experienced, goal-driven, and empathetic Community Relations Director (Sales and Marketing Manager) for our beautiful retirement community, Solista Durham by Cogir, which is part of our Independent Living portfolio.

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources to generate qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents and conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

Compensation includes a base salary and a generous, accelerating commission structure!

What Cogir has to offer you?

• Compensation includes a base salary of $60,000.00 and a generous, accelerating commission structure, allowing a realistic earning potential of $90,000.00/yr.
• Training and career growth opportunities.
• Heath, Dental, Vision, and Life insurance.
• 401K Plan with a company match.
• Paid Vacation, Sick leave, and holidays.
• Employee Assistance Program
• Generous Employee Referral Bonus Program
• An inclusive, positive work environment where everyone has a voice
• Free meals at work and more!

What will you do as a Community Relations Director?

• Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
• Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
• Develop and manage the lead base, responding to telephone inquiries remotely and in real-time when possible.
• Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
• Conduct walk-in and scheduled tours with prospective residents or interested parties.
• Provide sales activity reports with documented lead status, closing needs, and next steps.
• Follow-up with all potential residents, referral sources, or interested parties.
• Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
• Supervise, direct, and motivate all sales team members.
• Maintain a high degree of resident satisfaction by establishing relationships between residents, department heads, and staff.
• Understand the community's care regulations to ensure proper placement and education to prospects.
• Participate in and represent the community in outreach events, networking meetings, tradeshows, and other community functions.
• Monitor and maintain promotional item inventory; assess print advertising needs.
• Manage social media accounts.
• Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

If you have these qualifications, we'd love to chat:

• A positive team player mentality and passion for serving seniors!
• A High School diploma is required. A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.
• At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
• A positive team player mentality and passion for serving seniors.
• A proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
• Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM software.
• A valid driver's license.

About COGIR Management USA:

COGIR Management USA, headquartered in Scottsdale, manages nearly 90 senior living communities across 11 states and continues to grow. We are proud to be a leader in the senior housing industry nationwide, providing an exceptional quality of care, amenities, and team culture where our residents and team members thrive.

Our common goal is to make a positive difference in the lives of our residents today and in the future. Our team identity is based on three pillars: Human Focus, Creativity, and Excellence. We offer a unique lifestyle approach to our living situation and are a company committed to continuing to improve.

Apply today and become part of the Cogir Family!