Community Liaison - Bakery On Main

Community Liaison - Job Description

Brand Overview At Garden of Light Inc DBA Uncle Crumbles, we strive to amaze and inspire, one bite at a time! Garden of Light started in a small bakery of a natural foods market on Main Street in Glastonbury, Connecticut. Founder Michael Smulders listened to his Celiac customers complain about the taste of many of the gluten free options available to them. He thought that no one should have to suffer because of a food allergy or other special dietary needs and made it his mission to create products that would make our customers happy.

Continuing to carry on his legacy, we are a rapidly growing natural and organic food company with a recognized brand, offering consumers great-tasting products in large packaged food categories. Every day, success-minded customers who value their time, great flavor and health can enjoy a wide variety of our products through numerous channels.

Our Core Values

We Win As One - We work as one happy diverse team, respect one another, hold a high-level of integrity, and have a strict no jerks policy.

Better Than The Best - We are innovative, creative, extremely flexible, and accountable to everyone.

Quality Matters - We are consistently consistent, provide natural, healthy-minded, and clean ingredients.

Forward Thinking - We are constantly seeking new horizons, making an impact on communities, and sustainable solutions to shape a brighter future.

Be The "BOM" - We love to have fun, bring a positive, tenacious energy and are inspired to succeed!

Position Summary & Key Areas of Ownership

As the Community Liaison, you will perform a pivotal role in branded content creation, photo/video capturing, day-to-day digital channel management, social media reporting, community event participation, community engagement, sponsored donations, public relations, and communications management. The ideal candidate should possess experience with paid and organic media efforts, strong communication skills, strategic thinking, analytical assessment capabilities, graphic design skills, creative design mindset, and an inviting personality.

Core Responsibilities

• Create variable content assets for various social media platforms (photo, video, reels, stories, short-form video, YouTube) - in conjunction with existing Creative Design Lead.
• Ability to capture raw content and edit into useable content.
• Develop and organize content library and various asset configurations.
• Develop copy for various social media platforms - brand voice oriented
• Plan, implement, and manage organic and paid social media campaigns
• Schedule, post, and monitor social media platforms
• Coordinates with Marketing Manager to develop and execute annual social media calendar.
• Generate analytic reports across all social and digital platforms and able to make quantified-backed solutions for improvement.
• Engage and manage social media community communications
• Manage donation requests, influencer requests, tradeshow requests.
• Source, manage, and engage bloggers, influencers, and social media partners.
• Act as a brand ambassador for Uncle Crumbles by planning, coordinating, and attending all local events and tradeshows.
• Draft, edit, and release press releases when needed while maintaining and updating public relations contact list.
• Develop relationships across all departments, monitor each process, and execute branded storytelling across multiple social, public relations, and communications channels.

Skills and Requirements

• Bachelor's degree in one or multiple of the following disciplines Digital Marketing, Social Media Marketing, Marketing, Communications, Public Relations, Graphic Design, Videography, Photography, Animation
• 5-8 Years Experience
• Travel - 15%
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva

• Proficient in automation and scheduling platforms.
• Proficient in all social media platforms.
• Skilled in analytics reporting (impressions, reach, user behavior, channel usage, ROI)
• Skilled in media planning, buying, and management
• Skilled in Microsoft Suite (Word, Excel, PowerPoint, Publisher, Outlook)
• Candidate must be time and detail oriented, a team player - able to work cross-departmentally - yet able to work independently. A highly communicative individual that is passionate about their professional output.
• Knowledgeable of latest trends in CPG markets.

What We Have to Offer

Uncle Crumbles offers a professional working environment that promotes teamwork, creativity, and supports individual growth.

• Competitive base salary w/bonus potential
• Exciting work culture
• Amazing Benefits - Health, Dental, Vision, 401k, and Life Insurance
• Career Growth
• Paid Time Off and Holidays