Community Engagement Coordinator - PACE

About PACE Your LIFE: PACE Your LIFE is a leading provider of comprehensive, community-based care for indivuduals 55 and better through our Program of All-Inclusive Care for the Elderly (PACE). Our mission is to enhance the quality of life for seniors by delivering personalized, coordinated care that promotes independence and well-being in the home. We are dedicated to supporting our community and expanding our reach to those who need our services. 

Position Summary: We are seeking a dynamic and results-oriented Community Engagement Coordinator to join our team. The Community Engagement Coordinator will play a pivotal role in promoting our PACE program, increasing community awareness, and driving engagement through various marketing strategies. This position requires a creative individual with strong organizational skills and a passion for making a difference in the lives of the elderly.

The Community Engagement Coordinator role involves educating the community and referral sources about the PACE Your LIFE program. Additionally, the Community Engagement Coordinator will work to build and enhance the PACE Your LIFE brand’s visibility and drive referrals and enrollments, contributing to ongoing enrollment growth. This role will also oversee social media platforms, organize community events in collaboration with local partners, and handle event promotion, including designing flyers and other advertising materials.

Key Responsibilities:

 1.    Community Outreach and Engagement:

·         Build and maintain relationships with community organizations, healthcare providers, and other stakeholders.

·         Maintain a consistent calendar of marketing activities and deadlines with key community partners.

·         Organize and participate in community events, health fairs, and informational sessions to promote the PACE program. 

2.    Content Creation and Management:

·         Create engaging content for various platforms including social media, website, brochures, and newsletters.

·         Ensure all marketing materials reflect the PACE program's mission, values, and services accurately.

·         Manage and update the organization's social media profiles. 

3.    Campaign Management:

·         Assist in the planning and execution of targeted marketing campaigns, including digital advertising, email marketing, and direct mail.

·         Track and analyze campaign performance, adjusting strategies as needed to optimize results. 

      5.  Administrative Support:

·         Provide administrative support to the marketing & enrollment team as needed.

 General Requirements:

       1.     Pre-employment background check and clear of all communicable diseases.

      2.      Must be a self-starter.

      3.      Must be trustworthy.

      4.      Must be organized, efficient with documentation and time management skills.

      5.      Must work the days and hours (occasionally evenings and weekends) necessary for events/meetings/presentations.

      6.      Must develop and maintain courteous and effective working relationships with community partners, any other representatives of external organizations as well as employees at all levels at PACE Your LIFE.

      7.      Performs related duties as required.  (“Related duties as required” are duties that may not be specifically listed in the Essential Duties and Responsibilities, but are within the general occupational series and responsibility level typically associated with the employee’s class of work.)

Qualifications:

      ·         Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

·         2-3 years of experience in sales, marketing or communications, preferably in a healthcare setting.

·         Strong understanding of digital marketing strategies and tools, including social media platforms, and email marketing.

·         Excellent written and verbal communication skills with a keen eye for detail.

·         Ability to work independently and collaboratively in team setting.

·         Strong organizational and project management skills.

·         Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and experience with graphic design software (e.g., Canva, Adobe Creative Suite) is a plus.