Communications & PR Mgr at Stowers Machinery Corporation

Position Overview  

The Communications & PR Manager supports all business units and reports to the GM, Strategy & Marketing. Their primary role is to help drive employee engagement and support corporate strategy execution. They will accomplish this by developing & distributing communications content and ensuring regular, timely, and relevant flow of information throughout the organization.

Primary Responsibilities  

• Develop and implement internal communication strategies to foster employee engagement and ensure a consistent understanding of corporate goals, initiatives, and values.

• Manage all external communication activities, including media relations, public relations, and corporate social responsibility initiatives. Building and nurturing relationships with key media outlets and industry influencers.

• Support our core value “ONE Stowers” through building and executing a robust corporate communications plan to keep all team members engaged in corporate strategy execution.

• Work closely with internal clients at all levels to understand their internal communication needs, advise on communications approach, develop plans and implement tactics.

• Develop high-quality content, such as newsletters, articles, press releases, business updates, presentations, and videos. Ensuring that all communication materials adhere to Caterpillar Inc. and Stowers Machinery brand and identity standards and effectively convey key messages.

• Assist with the planning and execution of corporate events such as town halls etc.

• Measure the effectiveness of communication efforts by implementing and tracking KPIs. Analyze data and feedback to identify areas for improvement and adjust communication strategies accordingly.

• Manage employee engagement programs including Stowers Machinery’s Core Values program and service anniversary awards.

• Manage employee opinion survey process and execute programs to improve employee engagement.

• Set annual budget for employee engagement and manage projects & events to achieve expected results.

Qualifications  

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree in Business, Marketing, Communications, or related field

• 3-5 years related experience including content creation and progressive responsibilities in a corporate communications or employee engagement role

• High level proficiency in Adobe Creative Suite be prepared to share portfolio of original work and discuss content performance in achieving business objectives

• Salesforce CRM / Pardot experience a plus

• Strong External & Internal customer focus

• Strong project management skills to facilitate team collaboration and guide projects to on-time completion

Measures of Success  

• Documented & executed corporate communications plan. Formal calendar

• Measured improvement in target categories of Employee Opinion Survey o Strategy, Communication, & others as determined during action planning

• Growth of engagement in Core Values program

• Increased volume and quality of corporate communications assets