Communications - Marketing Strategy Consultant I - US Tech Solutions, Inc.

Job Description:
Marketing Consultant I provides marketing and communication expertise, participates in the content planning process, and focuses on creating advertising, email, website, and social media content. This position delivers effectively under tight deadlines to engage and nurture prospects and audiences. This role will support strategic goals and priorities and will proactively partner with cross-functional teams to plan and create audience-facing content at vertical and campaign levels from traditional to digital deliverables.
 
Responsibilities:

• Develops and brings to life ideas for creative marketing campaigns.
• Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning.
• Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.
• Plans and executes initiatives to reach the target audience through appropriate channels.
• Assists in analyzing marketing data – e.g., campaign results, conversion rates, and traffic – to help shape future marketing strategies.
• Responsible for execution of tactics within marketing plans as assigned.
• Manages marketing campaigns from concept through completion, including measuring and reporting results.
• Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings.

 
Experience:

• Audience Analysis - The process of identifying the audience and adapting content to their interests, level of understanding, attitudes, and beliefs.
• Content Creation - The process of generating topic ideas that appeal to your buyer persona and creating written or visual content around those.
• Customer Experience Management - The practice of designing and reacting to customer interactions to meet or exceed customer expectations, thereby increasing customer satisfaction, loyalty and advocacy.
• Data Analysis - The process of measuring and managing organizational data, identifying methodological best practices and conducting statistical analyses.
• Digital Marketing - The process of marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.
• Market Messaging - The development of a plan on how to attract target markets to a brand, its services, and products and equity through creative and persuasive marketing messages.
• Marketing Automation - The process of using software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
• Marketing Campaigns - The process of creating and managing overall strategy for integrated marketing campaigns that help support business goals and objectives.
• Product Marketing - The process of bringing a product to market, including deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it.

 
Skills:

• Demonstrated effective interpersonal, verbal and written communication skills.
• Demonstrated ability to use computer software programs (e.g., email, word processing, spreadsheet and project management (Adobe Workfront).
• Demonstrated experience working in a collaborative, cross functional team capacity to bring marketing ideas from concept to execution.
• Demonstrable experience in marketing data analytics and tools
• Thorough understanding of marketing concepts, principles and tactics (including traditional and digital marketing such as SEO/social media etc.)
• Exceptional communication and writing skills
• Self-starter who is able and willing to accept responsibility and perform with minimal supervision
• Ability to work in a diverse work environment

 
Education:
Bachelor's Degree in Communications, Marketing, Journalism or related area Preferred
 
 
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
 
US Tech Solutions is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, or status as a protected veteran.