Commercial Marketing Manager, NGS at Integrated DNA Technologies (IDT)

IDT is the leading manufacturer of custom oligonucleotides and proprietary technologies for genomics applications. Our work is complex and cutting-edge, and our team members are curious, creative thinkers who understand that good data drives smart decisions. At IDT, we realize that although science may be uniform, people are unique. We promote a culture where engaged people are motivated and have opportunities to achieve their full potential, as part of one global team.

IDT is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Job Description

As a Commercial Marketing Manager, NGS for IDT’s global marketing organization, candidates are responsible for understanding customer needs within the next-generation sequencing market segment and using that knowledge and experience to develop and execute marketing and product launch campaigns that drive IDT awareness and revenue.  Candidates must demonstrate seniority and significant experience with all facets of marketing to collaborate effectively with customers and internal IDT associates.  This role involves managing and influencing cross-functional teams — successful candidates will have great leadership and communications skills. 

Essential Functions:

• Possess a strong understanding of customer needs within the next-generation sequencing market segment, through direct customer contact and primary and secondary research.

• Work with IDT Product Marketing/Management, Product Development, and Project Management — as well as with Global Sales and Regional Marketing — to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and key messages specific to the next generation sequencing market segment.

• Convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.  

• Collaborate with content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.

• Work with third parties to drive product awareness and positioning.

• Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.

• Work with IDT leadership to support joint business activities and partnerships with key customers and industry groups.   

• Monitor the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.

Minimum Qualifications:

• 4-year degree in life sciences (biology, chemistry, genetics, etc.) required

• 5+ years’ experience in commercial marketing, business development, customer management, and lead generation activities.

• 3+ years’ experience with the next-generation sequencing (NGS) market segment or related life sciences technology and market segments.

• Extensive experience with defining marketing strategy and creating marketing campaigns and marketing. plans required.

• Product marketing experience a very strong plus.

• Experience with Kapost workflow management tool a plus.

• Google Analytics experience a plus.

What We Offer: 

• Generous Paid Time Off Accruals

• 16 Hours PAID Volunteer Time Off

• 10 Paid Holidays

• Up to eight (8) weeks of 100% paid parental leave to eligible U.S. associates

• 401(k) with Company Match

• Medical, Dental, and Vision Insurance Options

Integrated DNA Technologies (IDT) conducts drug screens and background checks on applicants who accept employment offers.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@danaher.com to request accommodation.

If you’ve ever wondered what’s within you, there’s no better time to find out.