Commercial Lines Marketing Specialist (Hybrid-Must have insurance marketing experience)) - Jobot

This Jobot Job is hosted by: Dana Stark

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Salary: $90,000 - $100,000 per year

We are one of the fastest growing brokers globally.

We have been in business for over 20 years and are growing like crazy!

This is a hybrid role

Job Title: Commercial Lines Marketing Specialist

Job Summary:

As a Commercial Lines Marketing Specialist, you will be responsible for promoting and marketing commercial insurance products to businesses. Your role involves developing marketing strategies, building relationships with clients and prospects, and working closely with the sales team to achieve business goals.

Responsibilities:

Market Research:

Conduct market research to identify trends, competitor offerings, and potential business opportunities in the commercial insurance sector.

Analyze client needs and industry requirements to tailor marketing strategies accordingly.

Strategy Development:

Develop and implement comprehensive marketing strategies to promote commercial insurance products.

Collaborate with the sales team to align marketing efforts with business objectives.

Content Creation:

Create compelling content for marketing materials, including brochures, presentations, and online content.

Ensure that marketing materials effectively communicate the value proposition of commercial insurance products.

Client Relationship Management:

Build and maintain strong relationships with current and potential clients.

Act as a liaison between clients and the insurance company to address inquiries and provide information.

Campaign Execution:

Plan and execute marketing campaigns, both online and offline, to reach the target audience.

Monitor the performance of campaigns and adjust strategies as needed.

Collaboration:

Collaborate with underwriters, sales teams, and other departments to ensure coordinated and effective marketing efforts.

Provide insights and feedback to improve product offerings based on market response.

Compliance:

Ensure all marketing activities comply with industry regulations and company policies.

Stay updated on changes in regulations that may impact marketing strategies.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in marketing, preferably in the insurance industry with a focus on commercial lines.

Strong understanding of commercial insurance products and market dynamics.

Excellent communication and interpersonal skills.

Analytical mindset with the ability to interpret market data and trends.

Familiarity with digital marketing platforms and tools.

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