CMO and Chief DTC Officer - Get It Recruit - Executive
St. Helena, CA 94574
About the Job
We are a premier name in the luxury wine industry, established in 1976 and known for our dedication to quality and excellence across a rich portfolio of wines. We manage eleven distinct wineries and eight engaging tasting rooms, covering over 2,200 acres of vineyards in prestigious locations. Our wines, ranging from $20 to $230, grace tables on five continents and in over 50 countries, reflecting our global presence and dedication to fine wine. Following a successful IPO in 2021 and the recent strategic acquisition of a renowned vineyard, we are poised for an even brighter future.
The Role:
As the Chief Marketing Officer and Chief Direct-to-Consumer Officer, you will play a pivotal role in shaping the strategic marketing direction and enhancing the direct-to-consumer operations of our celebrated wine portfolio. Reporting directly to the CEO, this role offers the unique opportunity to contribute during a dynamic growth phase of our company. You will oversee the development and execution of our marketing and brand strategies, ensuring alignment with the company's vision and financial goals.
Key Responsibilities:
Strategic Leadership & Vision:
Partner with the CEO and senior leadership to refine and propel the company's strategic objectives.
Spearhead the development of innovative marketing and branding strategies, informed by market trends and industry insights.
Manage a robust direct-to-consumer business segment, enhancing our renowned tasting rooms and membership clubs.
Marketing Excellence:
Design and implement comprehensive marketing campaigns to enhance brand visibility and differentiation across all channels.
Leverage data analytics to drive decision-making and optimize marketing strategies for customer acquisition and retention.
Cultivate a digital-first approach to connect with new audiences and maintain engagement with our dedicated community of wine enthusiasts.
Product and Market Innovation:
Lead cross-functional teams to innovate and expand product offerings, ensuring our portfolio remains at the forefront of the luxury wine market.
Develop targeted trade and media marketing initiatives to strengthen relationships with key stakeholders and enhance market penetration.
Communication and Brand Representation:
Enhance internal communication strategies to maintain a cohesive team environment and alignment with company goals.
Represent the company in public settings, including media interviews and industry events, maintaining a consistent and compelling brand message.
What You'll Bring:
Over 15 years of strategic marketing leadership, preferably in the luxury goods, lifestyle, or beverage sectors.
A proven track record of driving growth and enhancing brand equity through innovative marketing strategies.
Strong analytical skills with a proficiency in handling marketing metrics and financial data to drive business decisions.
Excellent relationship-building skills, capable of navigating both internal team dynamics and external partnerships.
A bachelor's degree in Marketing, Business, or related field; an MBA is highly preferred.
Why Join Us:
Enjoy a competitive package including medical, dental, and vision insurance, life and disability coverage, and a 401(k) plan.
Benefit from unique perks such as tuition reimbursement, generous wine discounts, commuter benefits, and unlimited vacation time.
Be part of a culturally rich and passionate team that values innovation, quality, and community engagement.
If you are a visionary leader eager to shape the future of a world-class wine company, we would love to hear from you. Join us in continuing a legacy of luxury and quality that transcends generations.
Apply Now to become the cornerstone of our marketing and consumer engagement strategy.
Employment Type: Full-Time
Salary: $ 153,000.00 Per Year
The Role:
As the Chief Marketing Officer and Chief Direct-to-Consumer Officer, you will play a pivotal role in shaping the strategic marketing direction and enhancing the direct-to-consumer operations of our celebrated wine portfolio. Reporting directly to the CEO, this role offers the unique opportunity to contribute during a dynamic growth phase of our company. You will oversee the development and execution of our marketing and brand strategies, ensuring alignment with the company's vision and financial goals.
Key Responsibilities:
Strategic Leadership & Vision:
Partner with the CEO and senior leadership to refine and propel the company's strategic objectives.
Spearhead the development of innovative marketing and branding strategies, informed by market trends and industry insights.
Manage a robust direct-to-consumer business segment, enhancing our renowned tasting rooms and membership clubs.
Marketing Excellence:
Design and implement comprehensive marketing campaigns to enhance brand visibility and differentiation across all channels.
Leverage data analytics to drive decision-making and optimize marketing strategies for customer acquisition and retention.
Cultivate a digital-first approach to connect with new audiences and maintain engagement with our dedicated community of wine enthusiasts.
Product and Market Innovation:
Lead cross-functional teams to innovate and expand product offerings, ensuring our portfolio remains at the forefront of the luxury wine market.
Develop targeted trade and media marketing initiatives to strengthen relationships with key stakeholders and enhance market penetration.
Communication and Brand Representation:
Enhance internal communication strategies to maintain a cohesive team environment and alignment with company goals.
Represent the company in public settings, including media interviews and industry events, maintaining a consistent and compelling brand message.
What You'll Bring:
Over 15 years of strategic marketing leadership, preferably in the luxury goods, lifestyle, or beverage sectors.
A proven track record of driving growth and enhancing brand equity through innovative marketing strategies.
Strong analytical skills with a proficiency in handling marketing metrics and financial data to drive business decisions.
Excellent relationship-building skills, capable of navigating both internal team dynamics and external partnerships.
A bachelor's degree in Marketing, Business, or related field; an MBA is highly preferred.
Why Join Us:
Enjoy a competitive package including medical, dental, and vision insurance, life and disability coverage, and a 401(k) plan.
Benefit from unique perks such as tuition reimbursement, generous wine discounts, commuter benefits, and unlimited vacation time.
Be part of a culturally rich and passionate team that values innovation, quality, and community engagement.
If you are a visionary leader eager to shape the future of a world-class wine company, we would love to hear from you. Join us in continuing a legacy of luxury and quality that transcends generations.
Apply Now to become the cornerstone of our marketing and consumer engagement strategy.
Employment Type: Full-Time
Salary: $ 153,000.00 Per Year
Source : Get It Recruit - Executive