Chief Marketing Officer - Point Broadband

Chief Marketing Officer
Opelika, AL

Summary:

Leads the strategic development and implementation of residential and commercial marketing strategies and tactics, in support of company’s customer and financial objectives. Create and deliver marketing plans that are consistent with company’s philosophy. Recruit, build and maintain a high-performance team rooted in cross company collaboration, accountability and ownership.

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to those listed below:

• Recruit, develop and retain a high-performance marketing team rooted in the culture of Point Broadband with high focus on accountability, ownership, and results driven
• Lead the development and execution of residential lead generation and upgrade programs to achieve customer and product sales targets
• Lead the development and execution of Commercial lead generation and upgrade programs to achieve customer and product sales targets
• Lead the development of customer retention and loyalty programs
• Lead the development and execution of customer acquisition on strategic initiatives within the company
• Lead the development and execution of residential channel expansion that aligns with Point Broadband’s strategic business plan
• For Commercial, partner with internal organizations to rapidly scale lead generation and lead nurturing through the implementation of CRM, Marketing Automation, and Content Management Systems to align to customers stage in the sales funnel in order to help sales organization achieve monthly revenue targets by sales channel
• Lead field marketing organization to align marketing resources to strategic initiatives to drive results to help Point Broadband achieve its business plan
• Develop and nurture a brand identity and positioning that is competitively differentiating, and implement a communications plan that extends the brand across all customer touchpoints
• Spearhead customer analytics strategy and plans to yield effective segmentation approach for retention and experience
• Lead the external and internal communications to improve Point Broadband’s position in the market and partner with HR and other key departments to help increase employee engagement
• Lead the development and advancement of Point Broadband’s digital marketing programs to drive marketing effectiveness and lower CPC, CPS (SEM, SEO, Display, Native, Other)
• Establish positive and productive relationships with internal customer groups, working collaboratively to execute all initiatives consistent with company’s operating philosophy
• Monitor and analyze marketing performance, tactical marketing response, industry trends and competitive landscape in order to evolve marketing and product plans as needed
• Identify alternate channels and sources of customer and revenue growth
• Lead the development of the plan to achieve Ad Sales annual targets
• Build and manage annual Marketing OPEX budget
• Partner with regional teams in development of company-wide marketing strategies, while providing support for local marketing initiatives as appropriate
• Develop skill sets of the Marketing Communications and Product Management team members in support of their individual professional goals
• Actively lead all relationships with outside agencies, consultants and vendors in support of Marketing objectives and plan
• Advocate for the Point Broadband culture internally and externally

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

• Bachelor’s Degree in related field or equivalent work experience
• MBA or advance degree preferred

Experience/Skills Needed:

• Cable video/Internet/phone product experience preferred
• Ten years plus related experience
• Excellent skills in the areas of: leadership, quantitative and financial analysis, project management, communications, problem-solving
• Proficiency in digital marketing tools, social media platforms, and analytics to drive data-informed decision-making
• Some understanding of operational processes from call handling to provisioning to dispatch to fulfillment and servicing
• Proven experience hiring, leading and managing external agencies

Computer Skills:

Excellent computer skills including MS Office & MS Project.

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Regularly required to talk and hear and communicate effectively
• Required to use hands to type, handle objects and paperwork
• Required to reach and hold on to items at chest level or reach above the shoulder
• Required to use close vision and be able to focus
• Some travel will be required

Benefits:

• Medical (3 plans to choose from), Dental and Vision
• Short Term Disability
• Flexible Spending Accounts
• Company Paid Life as well as Voluntary policies
• 401(k) with generous company match
• Paid Time Off
• Share the Care Paid Time Off
• Paid Holidays
• Discounted Broadband Services *Where Applicable*