Chief Marketing Officer - SupportFinity™

Experience culinary excellence and lifestyle luxury at IYIA Miami, where dining is more than just a meal—it's an adventure. Located in the heart of midtown, IYIA is a sanctuary of culinary innovation and indulgence. Our dedication to exceptional service, mouthwatering cuisine, and unbeatable pricing sets us apart in the vibrant Miami dining scene. Every dish at IYIA is crafted to surprise and delight, with a menu showcasing the finest Mediterranean ingredients for a symphony of flavors that ignite the senses. From the ambiance to the impeccable service, every detail at IYIA is curated to perfection. Our commitment to affordability means that everyone can savor the IYIA lifestyle without compromise. Whether it's a leisurely lunch with friends, a romantic dinner for two, or a special event, IYIA Miami invites you to immerse yourself in a world of culinary delight and unparalleled hospitality.

Demand Generation Duties

• Create a “land & expand,” web-based, low touch/low friction/high-velocity model to accelerate growth and transform the company’s offerings. Assure that marketing spend is allocated to trackable programs. Ensure that the working pipeline can support the company’s revenue plan. Improve conversion across product solutions working cross-functionally to determine lead quality, quantity, and cost structure. Develop engaging content aligned with the sales cycle to be used across all types of promotion from print to digital marketing materials. Drive MarTech to analyze and discover customer and data-driven insights to increase growth.

• Establish a collaborative, results-oriented and data-driven marketing department. Manage all aspects of marketing planning, budgeting, metrics, and reporting. Manage external agencies and relationships with marketing services. In collaboration with senior leadership, develop and execute an on-going strategy and ensure monthly, quarterly and yearly targets are met. Work with the executive leadership to become the organizational “glue” to deliver change.

• Elevate and differentiate the brand, creating a compelling strategy and market messages. Develop content marketing capacity to establish as a thought leader within target verticals to drive inbound leads and speed the sales cycle. Own positioning, messaging, branding, segmentation, and marketing strategy. Continuously refine comprehensive go to market plan with input from Sales. Generate effective product marketing collateral such as product demonstrations, case studies, white papers, webinars, solution comparisons, to educate target buyers and influencers about a differentiated value proposition.

• Utilize market & competitive research to segment and define target markets, refine and improve the product value proposition, and implement best market entry strategy. A track record influencing analysts successfully to systematically improve the positioning in the Gartner magic quadrant, with proven tactics and relationships for doing so. Has dynamic personality and credibility to represent the firm in these relationships. Develop a working relationship and alignment with the Product Architect to ensure that marketing is promoting what the company is developing. Ensure rigor and discipline across company-wide programs that support integrated marketing and business development models. Work with business development, alliances, and CEO to support strategic business opportunities. Design the right strategies and processes to carry out the vision in a multichannel world. Align marketing strategy with the CEO and key stakeholders to develop and execute dynamic campaigns that drive growth for their target segments.

• Drive integrated marketing efforts that ‘glue’ all aspects. Build out the product marketing organization. Participate in future product development strategy. Fine-tune both the corporate and product story.