Chief Marketing Communications Officer at Confidential

Are you a visionary leader with a passion for empowering a team of marketing and communications professionals? Do you excel at fostering a culture of creativity, continuous improvement, and collaboration? Are you skilled at building strategic partnerships, aligning initiatives with organizational priorities, and crafting impactful campaigns that drive engagement and growth?

We may be looking for you!

A leading organization in Central Florida is seeking a Chief Marketing and Communications Officer to shape and lead communications and marketing strategies, inspire a high-performing team, and elevate its brand across all channels.

We are looking for a forward-thinking professional who values collaboration, creativity, and a commitment to excellence. The ideal candidate is driven by the pursuit of impactful work, with a focus on developing meaningful connections and fostering a culture that encourages continuous learning and growth. With a blend of strategic thinking and an eye for quality and design, this leader will create campaigns that inspire and captivate diverse audiences.

Join a dynamic team where innovation, creativity, and relationship-building drives success in an ever-evolving industry. With access to cutting-edge technology and extensive resources, you’ll have endless opportunities for creative expression and immediate impact. Recognized as a top workplace for four consecutive years, we value our people and are a hub for thought leaders in the industry. This is your chance to envision the future, experiment boldly, and grow in a role that never steps backward.

Responsibilities include:

• Leading, mentoring, and inspiring a team of 15 marketing and communications professionals, directly managing 7 senior team members across various functions; growing and structuring this team to take on marketing changes on the immediate horizon.
• Fostering a culture of creativity, innovation, accountability, and continuous improvement within the team.
• Collaborating with the CEO, internal partners, and external partners to align marketing and communications strategies with organizational priorities.
• Serving as a strategic advisor to various committees, providing insights and guidance on marketing and communications initiatives.
• Providing professional development and growth opportunities for team members, ensuring high performance within the department.
• Developing and executing integrated marketing campaigns to drive awareness, demand, and engagement for core products and services.
• Overseeing marketing strategies across multiple channels (digital, social media, print, email, etc.), ensuring alignment with organizational goals and brand voice.
• Utilizing data-driven insights to continuously optimize marketing campaigns and improve ROI by analyzing market trends, feedback, and engagement metrics to drive strategy.
• Leveraging emerging technologies and AI tools to innovate and streamline marketing processes, content delivery, and engagement.
• Overseeing sales and marketing initiatives for profit-generating products.
• Leading the planning, production, and promotion of signature events, including conferences, webinars, and engagement activities.
• Collaborating with internal and external partners to develop creative event concepts, ensuring all marketing initiatives enhance the event experience and support goals.
• Overseeing brand development and positioning, ensuring consistency and alignment across all communications and marketing materials.
• Directing the creation of engaging content for digital channels, including email campaigns, social media posts, blogs, and multimedia.
• Leading the editorial strategy and production of publications and other member communications.
• Guiding the strategic use of multimedia content, including video production, podcasts, webinars, and live events, to support engagement.
• Directing media relations efforts, ensuring effective communication with local, state, and national press outlets.
• Developing and executing proactive media strategies, including press releases, media outreach, and crisis communication, to protect and elevate the organization’s reputation.

Knowledge and skills:

• Exceptional written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
• Expertise in digital marketing, social media engagement, search engine optimization (SEO), and data analytics.
• Proficiency with marketing automation tools, content management systems (e.g., Drupal), and social media platforms.
• Strong ability to analyze market data and leverage insights to develop strategic marketing plans.
• Advanced project management skills, including experience with tools such as Asana, Zoom, and Slack, and the ability to manage multiple initiatives simultaneously while meeting deadlines.
• Ability to collaborate effectively across teams, departments, and with external partners.
• Experience with MS Office and proficiency in macOS software.

Experience:

We are seeking a seasoned marketing and communications professional with at least 10 years of experience, including 5 years in a leadership role. The ideal candidate will have a proven track record of leading high-performing teams, managing cross-functional projects, and driving demand generation in a B2B real estate environment. A strong background in public relations, brand management, and managing large budgets is essential.

Education:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field required
• Master’s degree preferred
• Public Relations Certification a plus
• Additional marketing and/or digital marketing certification(s), a plus

Salary and Benefits:

The compensation package is highly competitive and includes a 401(k) with rich, fully-vested match, Medical, Dental, and Vision Insurance, along with generous leave policies (sick and vacation time), 8 paid holidays, a floating holiday, and a flexible hybrid work schedule with an estimated 15% travel.

To arrange a confidential interview, send Resume by responding to this ad or contact Amanda@successfulhiring.com

Our team is passionate about what they do, the members they serve, the products they support, and the continued growth of the organization. If you value collaboration, innovation, exceptional service, and dedication to a statewide impactful cause in Florida, we look forward to connecting with you.