Campaign Specialist - UnityPoint Health

We're seeking a Digital Campaign Specialist to join our team! In this role, you'll be responsible for the development and management of digital marketing campaigns, including SEM, programmatic, and marketing automation programs. This position partners closely with UnityPoint Health’s digital partners to design and deploy campaigns that drive results that align with business objectives and is responsible for coordinating digital marketing budgets, and making campaign and website recommendations for helping business units achieve strategic goals. Additionally, the Digital Campaign Specialist works closely with the Digital Marketing Manager and regional business partners to deploy campaigns that follow SEO best practices.

Location: Remote/work from home with strong preference for candidates residing within the UPH geographies of Iowa, Illinois, & Wisconsin.

Why UnityPoint Health?

• Commitment to our Team – For the third consecutive year, we're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare for our commitment to our team members. 
• Culture – At UnityPoint Health, you matter. Come for a fulfilling career and experience a culture guided by uncompromising values and unwavering belief in doing what's right for the people we serve. 
• Benefits – Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you’re in. 
• Diversity, Equity and Inclusion Commitment – We’re committed to ensuring you have a voice that is heard regardless of role, race, gender, religion, or sexual orientation. 
• Development – We believe equipping you with support and development opportunities is an essential part of delivering a remarkable employment experience. 
• Community Involvement – Be an essential part of our core purpose—to improve the health of the people and communities we serve. 

Visit https://dayinthelife.unitypoint.org/ to hear more from our team members about why UnityPoint Health is a great place to work. 

What are team member vaccine requirements?  

As part of keeping our communities safe and healthy, all team members must be vaccinated for influenza and Tdap, provide proof of immunity to MMR and varicella, and be tested for tuberculosis.  New hires must submit proof of vaccination or an approved exemption to begin work. If you have questions, please contact a recruiter or ask at any time during the interview process. UPH strongly recommends that all team members receive the updated COVID-19 vaccine, and at this time, UnityPoint Health – Meriter requires Covid-19 vaccination or an approved exemption. 

What You'll Do: 

Lead Acquisition Campaign

·       Lead acquisition campaign design and development in alignment with regional service line priorities

·       Coordinate quarterly service line campaign planning sessions

·       Leverage campaign and website metrics to optimize campaigns across channels

·       Manage campaign budgets in partnership with regional marketing teams

·       Work in platforms to support website and SEM and programmatic ads, including display, video, social media and other digital campaigns

·       Partner with Digital Specialist to deploy best in class website and landing page strategies

·       Responsible for producing best in practice and utilizing digital trends to ensure UnityPoint Health remains on the cutting edge of digital advertising

Manage Marketing Automation Programs

·       Coordinate design of marketing automation programs, leveraging CRM for audience development and ensuring campaign coordination across channels

·       Subject matter expert for marketing automation platform, leading channel optimization strategies

·       Develop advanced audience targeting strategies by using consolidated consumer data sources to deploy trigger marketing

·       Oversee email, SMS, and direct mail campaigns, partnering with creative teams to deploy compelling content that will drive conversions

·       Implement cross-channel campaigns, leveraging Marketing Automation platform to track leads through all digital channels, including website, email, display, pay-per-click, social media, etc.

What You'll Need: 

Education: 

Bachelor’s Degree in Digital Marketing or related field required.

Master’s degree in Digital Marketing or related field preferred.

Experience: 

Minimum of 2 years' experience in managing and executing online marketing campaigns. 

Experience working in Healthcare preferred. 

License/Certification(s):

Certification in Google Analytics preferred.

Experience in Salesforce Marketing Cloud, or another email automation program preferred.