Campaign Marketing Manager - Remote from Select Source International Pvt Ltd
New York City, NY
About the Job
Role Summary/Purpose:
The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails, direct mails, mobile messages and files. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.
Essential Responsibilities:
• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of direct marketing campaigns.
• Work within designated channel platforms to build and successfully launch direct marketing campaigns.
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement.
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
• Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html.
Desired Characteristics:
• Demonstrated project management and workflow updating skills
• Experience participating in a cross functional team
• Experience working in a fast-paced, deadline-driven or agile environment
• 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
• Experience in consumer financial services with exposure to a credit card or retail environment.
• Experience working with data segmentation and data auditing
The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails, direct mails, mobile messages and files. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.
Essential Responsibilities:
• Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
• Manage the file selection, segmentation and facilitate accurate execution of direct marketing campaigns.
• Work within designated channel platforms to build and successfully launch direct marketing campaigns.
• Perform creative and data auditing and testing to ensure campaign accuracy
• Act as Subject Matter Expert in channel platform capabilities
• Drive data driven campaign results back to client teams for continuous campaign improvement.
• Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• Work within agile, fast-paced marketing environment
• Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• Utilize Cosmos Workfront tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
• Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
• Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
• Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
• Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
• A minimum of 2 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html.
Desired Characteristics:
• Demonstrated project management and workflow updating skills
• Experience participating in a cross functional team
• Experience working in a fast-paced, deadline-driven or agile environment
• 2+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
• Experience in consumer financial services with exposure to a credit card or retail environment.
• Experience working with data segmentation and data auditing
Salary
35 - 41 /hour