Campaign Marketing Manager (2730993) - Tier4 Group

Senior Marketing Campaign Manager

Direct Hire

Location: Hybrid in Atlanta

Overview

The Senior Marketing Campaign Manager will lead multi-channel campaigns for new product rollouts, all of which are very innovative and exciting! This role manages multiple campaigns at any given time, creating strategy, briefs, KPIs, and coordinating with cross-functional teams to ensure timely execution. The role emphasizes B2B marketing experience, campaign automation, and analytics, focusing on customer acquisition and lead generation.

Key Responsibilities

• Campaign Strategy & Execution

  Lead end-to-end campaigns across email, social, paid media, and more, tailoring strategies for each product.

  
  

• Project & Stakeholder Management

  Develop campaign briefs, manage deliverables and KPIs, and coordinate with internal teams to ensure timely asset delivery.

  
  

• Lead Nurturing

  Build and refine workflows using automation tools like HubSpot and Marketo to enhance lead management.

  
  

• Analytics

  Track and report on campaign performance with support from the Ops team, leveraging tools like Google Analytics, Tableau, and Power BI.

  
  

Qualifications

• 6+ years in B2B multi-channel campaign management.
• Proficient in marketing platforms (HubSpot, Salesforce, Marketo) and analytics tools.
• Strong project management and communication skills.
• Bachelor’s degree in marketing, business, or related field; MBA preferred.

Preferred

• Familiarity with ABM
• Experience in a corporate (not agency) setting.