Campaign Manager, Account-Based Marketing (ABM) - Empower Pharmacy

Position Summary:

Take the next step in your career journey as a Campaign Manager specializing in Account-Based Marketing (ABM) at our mission-based health and wellness company.

 

In this pivotal role, you will leverage strategic thinking and creativity to drive revenue growth within our most valued strategic accounts. Collaborating with Account Managers and Customer Service, you'll be at the forefront of crafting and executing tailored campaigns that captivate key stakeholders, fostering lasting relationships that fuel business success.

 

Reporting directly to the Director, Campaign Marketing you'll play a pivotal role in shaping the narrative of our company's growth, utilizing cutting-edge ABM strategies to elevate our brand presence and solidify our position as industry leaders.

 

This isn't just about marketing; it's about revolutionizing the way we engage with our most strategic partners, delivering personalized experiences that resonate deeply and drive tangible results. Join us in this exhilarating adventure where your ingenuity, passion, and strategic acumen will redefine the landscape of account-based marketing and propel our company to unprecedented heights.

 

Duties and Responsibilities:

• Partners with Account Managers to understand the unique needs and objectives of strategic accounts, developing ABM strategies and campaigns to drive revenue growth.
• Utilizes data-driven insights to identify high-potential accounts and develop targeted messaging and content that resonates with key decision-makers.
• Strategically targets and acquires net new contacts within strategic accounts, expanding our reach and influence while fostering account stickiness to aid in retention efforts.
• Collaborates with cross-functional teams, including content, design, and digital marketing, to execute multi-channel ABM campaigns that deliver personalized experiences to target accounts.
• Monitors campaign performance and analyzes key metrics to assess effectiveness, iterating and optimizing strategies to maximize ROI and revenue generation.
• Serves as the primary point of contact for Account Managers, Customer Service, and other stakeholders, providing regular updates on campaign progress, insights, and recommendations for further account engagement.
• Leverages marketing automation and Salesforce tools to track campaign performance, manage lead flows, and ensure alignment with sales objectives.
• Stays abreast of industry trends, best practices, and emerging technologies in ABM, continually seeking opportunities to innovate and improve campaign effectiveness.
• Develops account-specific marketing plans and collateral, ensuring alignment with overall ABM strategy and objectives.
• Performs other duties as assigned.

 

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

 

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus.  The employee is regularly required to stand, walk, reach with arms and hands or to climb, balance, stoop or kneel.

Knowledge and Skills:

• Proven track record of driving revenue growth through targeted ABM campaigns, with a strong understanding of account-based marketing principles and best practices.
• Proficiency in marketing automation platforms (e.g., Marketing Cloud, Pardot) and CRM systems (e.g., Salesforce), with the ability to leverage data to inform campaign strategy and execution.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for campaign optimization.
• The ability to effectively communicate campaign objectives and results to stakeholders.

 

Key Competencies

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and other accountable to meet commitment.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

• Bachelor's degree in marketing, business, or a related field required; advanced degree preferred.
• Minimum of 5 years of experience in marketing, with a focus on revenue-generating campaign marketing and/or account-based marketing; B2B marketing preferred.
• Experience working closely with sales teams and Account Managers and Customer Service to develop and execute account-specific marketing strategies

Benefits:

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness – IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed – enjoy rewards and recognition beyond your paycheck.

 

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.