Campaign Analyst / Audience Strategy - Luxus

Job Title: Marketing Campaign Analyst

Job Summary:

Are you a driven and detail-oriented Marketing Campaign Analyst? Join our team as we embark on a journey to elevate our marketing efforts to new heights. We are on the lookout for an exceptional candidate who possesses expertise in statistics, data analysis, decision science, and marketing analytics. As a Marketing Campaign Analyst, you will play a pivotal role in optimizing our marketing campaigns through rigorous A/B testing and data-driven insights. If you're ready to make an impact and thrive in a dynamic environment, we want to hear from you.

Responsibilities:

1. Strategic Data Preparation: Spearhead the end-to-end campaign data preparation process, encompassing data extraction, cleansing, and enrichment, while sculpting logic for success metrics and key behavioral patterns. You'll handle both first and third-party data with finesse.

2. A/B Testing Mastery: Craft and execute A/B tests for our marketing campaigns, including audience selection criteria experiments. Your goal is to unveil the impact of various variables on campaign performance.

3. In-Depth Analysis: Dive deep into the results of A/B tests using advanced statistical methods. Identify statistical significance, uncover trends, and decipher patterns in the data. You'll conduct post-campaign data mining and deliver periodic reports rich with key insights.

4. Actionable Recommendations: Develop impactful insights and recommendations derived from A/B test outcomes. Your expertise will drive campaign improvements and align with our marketing objectives, including audience selection refinements.

5. Effective Communication: Present A/B test results and recommendations to stakeholders with clarity and conciseness. Your ability to articulate complex data insights is paramount.

6. Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including marketing, product, and data science, to craft and implement data-powered marketing strategies.

7. Data Wizardry: Utilize data analysis tools like Excel, R, or Python, along with SQL programming, to manipulate and analyze data. Create insightful reports and dynamic dashboards to monitor campaign performance.

8. Stay Ahead of the Curve: Stay abreast of the latest trends and best practices in marketing analytics and data analysis to ensure our strategies remain cutting-edge.

Qualifications:

• Academic Excellence: Hold a Bachelor's degree in statistics, data science, marketing, or a related field.

• Proven Expertise: Boast 5+ years of experience in marketing analytics, data analysis, or related domains.

• Statistical Savvy: Demonstrate a strong grasp of statistical concepts like confidence intervals, p-values, and statistical significance.

• Tool Proficiency: Showcase proficiency in data analysis tools such as Excel, R, Python, and SQL programming. Bonus points for predictive modeling expertise.

• Communicator Extraordinaire: Possess excellent communication skills, capable of conveying intricate data and insights in a clear and concise manner.

• Detail-Oriented: Show unwavering attention to detail and the ability to work independently, while remaining open to collaboration with colleagues.

• Creative Thinker: Exhibit creative thinking skills with a knack for generating innovative ideas to enhance campaign performance.

• Strategic Vision: Possess strategic thinking skills, enabling you to assess the current landscape, draw conclusions, and envision optimization opportunities.

• Project Management: Manage multiple projects and prioritize tasks effectively.

• Team Player: Embrace a team-oriented mindset with strong interpersonal and team-building skills.

If you're passionate about the art of marketing analytics and data analysis and possess the required skills and experience, we invite you to apply. We offer an attractive salary, comprehensive benefits, and a vibrant work environment where your expertise can shine. Join us in shaping the future of our marketing endeavors!