Business Unit Marketing Director - Trinity Consultants

Trinity Consultants is a leading Environmental Health and Safety (EH&S) consultancy backed by private equity firm Oak Hill Capital. We provide services and solutions in Environmental Compliance, Water & Ecology, Built Environments and Life Sciences markets globally. We help clients create a sustainable and livable world across the natural and built environments.

Location: Atlanta, GA or New York, NY

Position Summary

We are seeking an experienced business unit (BU) Marketing Director to join our corporate marketing team. This individual will lead the global marketing strategy for our Built Environment Business Unit, developing the annual marketing plan and budget, engaging with leadership and Subject Matter Experts on client issue-led programs, collaborating with shared marketing services and agencies on digital program execution and working with our marketing operations and data analyst to develop reporting on campaigns and KPIs. The Marketing Director role is an exciting opportunity for an experienced digital marketer who wants to excel in a dynamic, growing consulting organization. The right candidate has held previous Industry or Functional B2B services marketing roles, has Industry experience in the AEC, Construction, or in Regulatory/Compliance services, and is enthusiastic about AEC services growth. This role reports to the Managing Director / CMO.

The person in this role will become our Built Environment Business Unit ‘domain marketing expert’ and will interact with leadership and senior client-service leads on short term needs and deliverables weekly. This individual will be responsible for managing the entire marketing stack, including driving awareness, building the brand, managing messaging and positioning for the group, identifying client value propositions, developing original impactful content for engagement, and managing the execution of Marketo campaigns that result in new MQLs for our marketing and sales pipeline. Demonstrated experience working directly with business development professionals and aligning on growth goals is essential.

Key Responsibilities

• Engage with business unit leadership and the Managing Director / CMO to clarify/understand business objectives, services and value propositions that serve as the foundation for the annual marketing strategy.
• Collaborate to create a messaging plan that drives preference across defined industry and functional areas while building awareness internally.
• Work with shared marketing services to concept, develop and launch marketing content and collateral including advertising, social posts, case studies, blogs, homepage features, byline articles, infographics, whitepapers, sponsored material and more.
• Plan, develop, execute, and measure strategic integrated marketing programs:
• Scope marketing activities and budgets to fit desired needs
• Plan timing and activation of campaigns against a master calendar
• Leverage all marketing support and channels available to achieve desired metrics
• Effectively monitor campaign set-up and testing, deployment, and delivery
• Work with our agencies to drive social and online marketing campaigns, leveraging CTAs, new landing pages and various engagement activities
• Continuously ‘listen’ for market trends/insights and bring new ideas to the team
• Execute website content changes and develop new pages to support BU objectives in the market.
• Drive new acquisition marketing integration work in the BU, including brand integration, messaging, and positioning.
• Develop communications that are clear, concise, engaging, and align with our brand voice
• Remain current with the latest trends and changes in marketing strategies – including digital, social, email, internal, brand building, and content strategy.
• Utilize Trinity’s systems to research market segments, develop mailing lists, obtain operational metrics, etc.

Required Experience

• BA and/or advanced degree in Marketing, Communications, or related field
• 9-12 years of experience in B2B services marketing, IT consulting marketing or similar marketing roles
• Past success with concepting, developing and executing marketing campaigns that drive awareness, build reputation, expand client relationships and drive new revenue
• Experience working with digital agencies and small internal shared services organizations to achieve set goals
• Proficiency working directly with client-facing leaders and addressing their needs while consistently delivering on marketing and sales KPIs
• Proven track record collaborating with BD teams on sales objectives and growth
• A strong commitment to leveraging our marketing and sales funnel approach and utilizing our marketing technology stack to achieve goals
• Deep understanding of the professional services business
• Demonstrated success working with geographically dispersed teams and business units
• Excellent at grasping highly technical concepts and creating content and client communications that are easily understood
• Excellent organizational skills and strong attention to detail
• Able to thrive in a fast-paced environment, prioritizing varying demands, and meeting deadlines
• Experience with AEC, Construction Industry or Regulatory and Compliance services