Business Intelligence Manager - Pacers Sports & Entertainment

COMPANY SUMMARY

At Pacers Sports & Entertainment (PS&E), we are dedicated to delivering best-in-class sports and entertainment experiences while making a positive impact on our community. As the home of the Indiana Pacers, Indiana Fever, Indiana Mad Ants, Pacers Foundation, Gainbridge Fieldhouse, and the WNBA 2025 All Star Weekend, we strive to exemplify our core values of Respect, Teamwork, Trust, Passion, and Excellence in everything we do. Our mission is to create memorable moments for our fans and foster a culture of inclusivity and excellence both on and off the court. Our purpose is Winning, Serving, and Entertaining.

JOB SUMMARY

The Business Intelligence Manager will report to the Associate Director of Customer Insights within the Customer Insights and Engagement department. This person will have a passion for advanced consumer analytics and simplifying data to help drive business decisions. The ideal candidate will have a proven track record of analyzing consumer data leading to revenue generation and growth across business-wide KPI’s such as customer lifetime value, engagement, conversion, data/lead acquisition, and more. We are looking for an independent problem solver who is excited about the growth and opportunities surrounding the PS&E brands.

ESSENTIAL DUTIES / RESPONSIBILITIES

• Collect, prepare, analyze and present data from a variety of sources to satisfy enterprise-wide customer insight needs, including evaluation of ticket and merchandise sales, marketing and promotional campaigns, corporate partnerships, stadium operations, loyalty programs, market research, and various other business verticals.
• Leverage established analytical skillset to uncover and effectively communicate impactful customer trends, sentiment and affiliations to drive impactful customer interactions.
• Conduct in-depth analysis of fan/customer behavior, including purchasing patterns, preferences, and motivations to drive new business ventures.
• Produce clear, concise and impactful reports and dashboards to ensure all staff are well informed and understand each area of the PSE fanbase thoroughly.
• Develop and refine audience segments based on demographic and behavioral data sets to enhance targeted and personalized messaging in all outbound sales, marketing campaigns and new business ventures.
• In coordination with the Associate Director of Customer Insights, establish and measure departmental goals, KPI’s, and project prioritization to support cross-departmental objectives.
• Drive meaningful conversations with various department stakeholders to support cross-functional projects focused on high-priority areas and long-term growth.
• Create, distribute and analyze survey data using best business practices to enhance customer insights and provide operational recommendations organization-wide to enhance our customer experience, engagement, and retention efforts.
• Address ad-hoc data requests and projects as needed.
• In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree required. Strong preference for degrees in data analytics, mathematics, statistics, data engineering or economics.
• 3+ years of experience as a business, sales, or marketing analyst is required. Experience in the Sports & Entertainment industry is preferred.
• Project management and analyst supervisory experience is required.
• Familiarity with business-critical systems including ticketing (Ticketmaster, SeatGeek, etc.), CRM (Salesforce), email marketing engagement (Salesforce Marketing Cloud), data visualization (preferably Tableau and/or PowerBI), and surveying (Qualtrics, Formstack, and Feedback Management, etc.) is strongly preferred.
• Familiarity with additional system data sets including retail (Shopify, Shift4, etc.), sponsorship and fan demographics (Nielsen, Blinkfire, YouGov, Live Analytics, etc.), and other dispersed data sets is preferred.
• Familiarity with Databricks and/or Spark SQL is preferred.
• Strong SQL skills and understanding of relational databases with an ability to perform effective querying involving joining multiple tables, creating subqueries, and maintaining views.
• Experience using data visualization tools to build automated dashboards and reports, including Tableau and/or Power BI; Must possess strong Excel and Microsoft Office skills, including familiarity with statistical programming languages such as R and/or Python.
• Familiarity with survey creation, including crafting effective questions and use of best business practices to gather, interpret and present on both quantitative and qualitative responses.
• Ability to problem-solve, multi-task and remain adaptive in a dynamic, fast-paced environment.
• Capable of clearly and effectively presenting key organizational insights to various internal and external audiences, including senior leadership.
• Possesses a working knowledge of data mining principles, including predictive analytics, data mapping, and utilizing data from multiple systems in a cloud-based environment.

PHYSICAL AND ENVIRONMENTAL DEMANDS

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.

While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.