Business Development and Marketing Manager - The Planet Group

Planet Interactive is seeking a Business Development and Marketing Manager to join one of our legal services clients. 

Salary: $140,000-$180,000 depending on experience 
Location: Hybrid in Washington, DC

Business Development and Marketing Manager Responsibilities: 

• Regional Marketing and Profile-raising Activities
  • Leverages market awareness and industry best practices to recommend and facilitate innovative marketing solutions; this includes refining existing programs and establishing new initiatives as needs are identified.
  • Plans and manages Firm sponsored programs for clients and prospective clients; oversees all event logistics, including invitations, mailing lists, handout materials, site management, speakers, visual presentations, and follow-up.
  • Collaborates with office leaders to prepare and manage marketing budget(s) for the office/region, including evaluating the ROI of initiatives to recommend and plan future efforts; coordinates with practice and industry liaisons to review and plan for office/regional events and programs that align with Firm strategy.
  • Leads implementation and maintenance of the Firm’s CRM system in the office/region and leverages the system to connect lawyers, clients, and other contacts; leverages Department and Firm technology to track and analyze relationships and activities to make data-driven decisions that improve client engagement with key clients.
  • In collaboration with the Rankings and Awards team and Portfolio Directors, leads preparation of submissions for office/regional rankings, awards, surveys, and other recognitions for the office and local lawyers and practices, coordinating with global practice liaisons.
  • Works with office/regional lawyers and global practice liaisons on the creation, editing, and maintenance of external communications and marketing materials, including lawyer biographies, Firm updates, advertisements, invitations, website pages, and social media content.
  • Coordinates with the Market Intelligence team to conduct market research to aid in office/regional business development and marketing initiatives.
  • Works with the Communications and PR team to identify thought leadership topics and Firm lawyers to engage in media commentary, article publication, podcasts, etc.
  • Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in the local market.
  • Onboards and integrates lateral lawyer arrivals to the office/region, working closely with the relevant global practice/industry liaison(s).
  • Attends and contributes to office and departmental leadership meetings.
• Employee Management
  • Participates in hiring, managing, and developing marketing team members; oversees daily operations and monitors team work product; manages professional development of the team, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
  • Delegates work efficiently and effectively to other team members.
  • Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions, and/or functions.

Business Development and Marketing Manager Qualifications:

• Required
  • A minimum of eight (8) years of professional marketing, business development, or other relevant experience.
  • A Bachelor's degree from an accredited college or university, preferably in marketing, communication, or related field.
  • Excellent writing, proofreading, and critical thinking skills.
  • Demonstrated proficiency in Microsoft Office and Outlook.
• Preferred:
  • Marketing, business development, event planning, and/or other relevant experience in a law firm or other professional services organization.
  • Understanding of the local/regional market for legal services and competitive landscape
  • Supervisory, managerial, and/or project management experience.
  • Advanced degree in a related area, such as marketing, law, business, or communications (M.B.A. or J.D. a considerable plus).
  • Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
  • Familiarity with relevant company/market research tools, as well as law firm rankings, awards, and league table publications.