Business Development Manager Auto Care Sales at Genuine Parts Company

Business Development Manager, Auto Care

Job Summary

The Business Development Manager, Auto Care, develops and expands Auto Care program adoption leading to increased NAPA parts sales for current and new customers. The role is responsible for communicating and executing Auto Care strategic initiatives, new member enrollment, program adoption, sales promotions, and program training.

Responsibilities

• Presents, communicates, and sells Auto Care prospects on the value add for their business to joining the NAPA Auto Care program.
• Works closely with NAPA Auto Care HQ, providing feedback, ideas, and field insights to help drive program adoption, new membership, AAA dual enrollments, Autotech training and sales goals.
• Hosts meetings in assigned territory to provide training to local sales team on Auto Care program adoption and utilization.
• Achieves territory quota on sales, new members, and co-branded projects.
• Assists local BDGs in meeting management, community events, and marketing to consumers and potential new members.
• Provides top-notch customer service and communication to all NAPA Auto Care centers in assigned territory by regularly visiting with NAPA Autocare members to assist in program adoption, understanding customer needs, presenting programs to address needs, and informing members of key program changes/enhancements.
• Demonstrates a thorough knowledge of the NAPA Auto Care program and options for members.
• Reviews NAPA Auto Care monthly initiatives with sales team to ensure there is a focus on Auto Care program benefits.
• Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the Company’s growth objectives.
• Executes Auto Care sales programs/strategies aimed to improve the overall effectiveness of the territory, DC, District and/or area business activities.
• Conducts periodic account reviews to keep management updated on key progress indicators.
• Attends, organizes, and manages key events and trade shows including NAPA Autotech market training.
• Regularly logs into the Auto Care member site and NAPA Connect to check on new updates.
• Ensures all members in their market have access to the member site.
• Consistently meets or exceeds yearly targets.

Qualifications

• 3 -5 years of previous selling and account management experience. Must have a solid record of success developing new business, while still being able to maintain and grow existing business.
• Must possess a valid driver's license.
• Must be able to travel within assigned territory: travel to account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
• Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
• Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
• Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
• Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives.
• Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
• Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.

Preferred Qualifications

• Bachelor’s Degree or equivalent sales/marketing experience.

Leadership

• Embodies the following values: serve, perform, influence, respect, innovate, team.
• Effectively communicates by motivating and inspiring others through clear and proactive communication.
• Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
• Makes balanced decisions and thinks strategically by being a forward thinker.
• Develops high-performing teams by providing inclusive leadership, attracting, and developing world-class talent, providing ongoing feedback, and building trust across the organization.

Physical Demands / Working Environment

• Ability to operate a company vehicle safely and effectively for extended periods of time throughout cities, job sites, major highways, and interstates (including tunnels and bridges) and in all weather conditions.
• Regularly required to stand, walk, use of hands, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl, and talk or hear.
• Frequently lift and/or move up to 60 pounds.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Ability to frequently attend events after hours and/or on weekends.
• Travel requirements upwards of 50% at any given time.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.