Business Development Executive - MediaNewsGroup

Summary:

Southern California News Group (SCNG) is seeking a Business Development Executive to lead revenue growth for our advanced digital and in-house content marketing channel, Skyline. This role is responsible for delivering world-class service, partnering with clients to meet their advertising campaign objectives, and working with colleagues to manage the development of new accounts. As a key player in one of the largest media companies in Southern California, you'll have the chance to work with 11 daily newspapers, associated websites, multiple weekly newspapers, and social channels, reaching over 8.1 million readers each week!

What you will do:

• Proactively Prospect, Qualify and Close:Take charge of the entire sales process, from generating prospects to closing deals, with 100% focus on new business opportunities (no leads are provided, all leads must be self generated) and exceeding KPI goals for your clients

• Create Compelling Sales Presentations: Develop and deliver compelling marketing presentations and solution-based proposals that cater to customer needs and effectively promote our products and services

• Cultivate Long-Term Relationships:Strengthen and maintain partnerships with clients to ensure lasting business relationships and continued revenue growth and to define KPI’s and success metrics for campaign performance

• Strategic Matchmaking:Utilize multiple lead sources to research, prioritize, and target potential customers, aligning their audience segments with SCNG/Skyline/Adtaxi products, including print, internet banner advertising, custom/branded content, influencer marketing, behavioral and contextual targeted networks, video, SEO/SEM, mobile, and social media

• Stay Informed on Industry Trends: Stay ahead of the curve by actively monitoring and understanding current trends in the advertising technology industry

• Expert Sales Knowledge:Demonstrate expert knowledge in online media channels, as well as an understanding of their correlation to offline executions, enabling you to effectively position our products and services against competitors

• Analyze Sales Metrics:Assess key sales metrics to develop effective strategies for achieving sales success

• Collaborate Internally:Navigate smoothly across various departments within SCNG to create compelling media solutions for advertisers

What you will bring:

• Proven Sales Success:4+ years of advertising/media sales experience, with a track record of driving revenue and closing deals in digital media or online advertising sales

• Hunter Mentality:A relentless drive to prospect and close new business. Comfortable with cold calling, outreach, and handling rejection while maintaining a positive, proactive attitude

• Sales Techniques Expertise:Thoroughly skilled in sales techniques such as cold-calling and lead generation, with a proven ability to close deals and proficiency with sales platforms (Salesforce and Outreach)

• Self-Driven and Independent:Capable of working independently, identifying and prioritizing business opportunities effectively

• Contract Negotiation Skills: Demonstrated ability to negotiate multi-variable contracts and successfully close new business deals

• Positive and Entrepreneurial Attitude:Bring a positive and entrepreneurial spirit to the team, fostering a collaborative and motivated work environment

• Strong Communication and Time Management:Exhibit excellent presentation, organizational, and time management skills, with the ability to handle multiple tasks and priorities

• Must have a valid driver's license and reliable transportation

Must be located in the Los Angeles area with field sales expectations.

The hourly wage range is $31.25 - $36.04 ($65,000 - $74,963.20) base pay + uncapped commission, and cell phone/mileage reimbursement. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).

Who we are:

Established in March 2016, the Southern California News Group (SCNG) has virtually overnight become one of the most powerful and influential news organizations in the U.S. This dynamic union was created when the Los Angeles News Group (owners of nine local daily newspapers and websites) and its parent company Media News Group (MNG) acquired Freedom Communications (owners of the Orange County Register and Riverside Press-Enterprise). By combining these two highly regarded and well-established institutions, SCNG has emerged as the largest news content provider in the five-county Los Angeles metropolitan area. As a leader in circulation among top publications nationwide, SCNG now owns and operates 11 local daily newspapers and more than a dozen community weeklies. Our mission is to connect communities by providing readers with the area's best local news coverage while providing advertisers with unprecedented access to one of the world's most diverse and dynamic audiences. No matter the distribution vehicle—newspaper, magazine, mobile, online—SCNG's in-depth reporting on local news, politics, sports and entertainment continues to attract a desirable audience for its customers. Combining print, online and social media, SCNG now delivers premium content to over 8.1 million adults every week, making it an indispensable marketing solution for advertisers across Southern California. No other local newspaper group reaches more households in our market than SCNG.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

“Built In Best Places to Work 2023 & 2024 Winner”

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