Business Development Associate - Plotify

Position: Business Development Associate

Reports to: Chief Revenue Officer

Department: Business Development

Location: New York (Hybrid – on-site 3 times per week)

Role Summary

As the Business Development Associate, you will play a key role in our sales and marketing operations by managing CRM processes, prospecting for leads, and organizing in-person events. This is a unique opportunity to contribute to high-impact efforts while learning from senior leadership.

Role Responsibilities

CRM Management (HubSpot):

Maintain, update, and manage our HubSpot CRM to ensure accurate and up-to-date information on prospects, clients, and partners.

Track relationship statuses and sales opportunities to generate actionable dashboards and KPIs for prioritizing sales efforts.

Prospecting and Lead Generation:

Conduct research to identify new prospects and leads using Linkedin Sales Navigator.

Execute outbound prospecting efforts, including personalized emails, calls, and social media outreach, to schedule meetings with potential clients and partners.

Collaborate with the CRO and CEO to refine outreach strategies and ensure alignment with sales goals.

Event Coordination:

Plan, organize, and manage logistics for 1–2 in-person events per month in NYC.

Coordinate with networking groups, sponsors, speakers, and venues to ensure seamless event execution.

Handle pre-event tasks, including sending out invites, following up with attendees, and confirming RSVPs.

Oversee day-of event logistics, including venue setup, AV management, and attendee check-ins.

Manage post-event follow-up, ensuring that attendee data is entered into HubSpot, and personalized follow-up messages are sent to both attendees and no-shows.

Role Requirements

Bachelor’s degree or equivalent experience in sales, marketing, or a related field.

1–5 years of relevant experience in sales support, business development, or event management preferred.

Proficiency in HubSpot or similar CRM platforms.

Strong organizational skills with excellent attention to detail.

Effective communication skills, both written and verbal.

Ability to work independently and prioritize tasks in a fast-paced environment.

Willingness to work in the office three days per week.

Based in New York City or willing to relocate.

Want to join the new generation of real estate investment technology?

About us

Plotify is simplifying residential real estate investing by helping investors access the economic benefits they seek without the burden of direct ownership.

We’re a global tech-powered residential real estate platform, creating hassle-free investments in the single-family rental (SFR) housing market. With technology in our DNA, data is at the heart of decision-making.

Benefits

Competitive base pay: $60,000 - $80,000

Equity compensation

Incentive based compensation

A collaborative, high-energy work environment with room for growth.

Be part of a dynamic, driven, and global team with a highly supportive culture.

Flexible and hybrid working.

Opportunity to work directly with senior leadership and gain valuable experience.

Diversity & Inclusion

Plotify is committed to a diversified and inclusive workforce. We provide employment opportunities to all qualified individuals regardless of race, ethnicity, religion, sex, gender, pregnancy, sexual orientation, gender identity, political affiliation, age, disability, marital/partnership status, or any other protected classification in accordance with applicable federal, state and local laws.