Business Developing - Metrodoc Urgent Care

1. Urgent Care Focus:

Title: Urgent Care Business Development Representative

Responsibilities:

• Conduct market research to identify target patient populations and referral sources.
• Develop and implement marketing strategies to increase patient volume and brand awareness.
• Build relationships with local businesses, physician groups, and community organizations for partnership opportunities.
• Analyze patient data to identify trends and improve operational efficiency.
• Create and present proposals to potential partners and insurance companies.
• Negotiate contracts and manage partner relationships.
• Track and report key performance indicators (KPIs) related to patient acquisition and revenue growth.

Qualifications:

• Bachelor's degree in business, marketing, healthcare administration, or related field.
• 1-2 years of experience in business development or marketing, preferably in a healthcare setting.
• Strong understanding of the urgent care landscape and market trends.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to work independently and as part of a team.
• Data-driven and analytical mindset.

2. Mental Health Focus:

Title: Outpatient Mental Health Business Development Specialist

Responsibilities:

• Conduct needs assessments within the community to identify underserved populations and mental health access gaps.
• Develop and implement outreach programs to increase awareness and access to outpatient mental health services.
• Collaborate with other mental health providers, social service agencies, and educational institutions to create referral networks.
• Secure funding opportunities through grants or partnerships.
• Market and promote specific mental health services to targeted audiences.
• Track and report on program outcomes and impact on the community.
• Stay up-to-date on best practices in mental health service delivery and outreach.

Qualifications:

• Master's degree in social work, psychology, public health, or related field.
• 2-3 years of experience in community outreach or program development within the mental health sector.
• Strong understanding of mental health issues, stigma, and barriers to access.
• Experience working with diverse populations and cultural sensitivities.
• Excellent communication, interpersonal, and advocacy skills.
• Grant writing and fundraising experience preferred.

3. Combined Marketing Approach:

Title: Healthcare Marketing Manager (Urgent Care & Outpatient Mental Health)

Responsibilities:

• Develop and manage comprehensive marketing campaigns for both the urgent care and outpatient mental health facilities.
• Conduct market research and create buyer personas for target audiences.
• Design and implement online and offline marketing strategies, including paid advertising, social media, content marketing, and public relations.
• Utilize data analytics to track campaign performance and make adjustments.
• Develop and manage marketing budgets.
• Collaborate with business development teams to drive patient acquisition and revenue growth.

Qualifications:

• Bachelor's degree in marketing, communications, or related field.
• 3-5 years of experience in healthcare marketing or a similar industry.
• Strong understanding of marketing principles and digital marketing trends.
• Experience with content creation, campaign management, and data analysis.
• Excellent communication, writing, and graphic design skills.
• Experience in the healthcare industry preferred.

Further Considerations:

• Customize the job descriptions to align with the specific needs and priorities of the facilities.
• Highlight the unique selling propositions of each facility and the combined benefit of the integrated approach.
• Clearly define the reporting structure and expected level of autonomy for the position.
• Tailor the requirements and qualifications to fit the desired level (entry, mid, or senior).

By providing these detailed descriptions, you can attract qualified candidates who are passionate about making a difference in the healthcare industry.

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