Business Analyst - Camping World

Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966.



We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly trained and knowledgeable team of employees serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV.



Job Overview: We are seeking a talented Business Analyst with a specialization in web analytics and customer segmentation. This role requires expertise in Python and SQL, along with a strong analytical mindset and exceptional communication skills. The ideal candidate will be responsible for analyzing web data, segmenting customers, synthesizing insights, cleansing data, and presenting actionable recommendations to executive stakeholders. If you have a passion for leveraging data to drive business decisions and a proven track record of delivering impactful insights, we encourage you to apply.



Responsibilities:


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Web Data Analysis:


* Collect, analyze, and interpret web data to identify trends, patterns, and opportunities.
* Develop and maintain analyses to track key performance indicators (KPIs) related to website traffic, user behaviour, product pathing, and conversion rates.
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Customer Segmentation:


* Define and implement customer segmentation strategies based on demographic, behavioural, and transactional data.
* Collaborate with data science, marketing, and sales teams to identify target customer segments for personalized marketing campaigns.
* Continuously refine segmentation models to improve targeting accuracy and campaign effectiveness.
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Data Synthesis:


* Merge disparate data sources to create a unified view of customer behavior and preferences.
* Apply statistical techniques to analyze large datasets and extract meaningful insights.
* Identify correlations, causations, and predictive patterns to inform strategic decision-making.
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Data Cleansing:


* Assess data quality and consistency, and develop strategies for data cleansing and normalization.
* Implement data validation procedures to ensure accuracy and reliability of analysis results.
* Work closely with MarTech, Web Analytics, and IT teams to resolve data quality issues and optimize data collection processes.
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Insights Presentation:


* Prepare clear and concise reports, presentations, and visualizations to communicate insights to executive stakeholders.
* Tailor insights to address specific business objectives and decision-making needs.
* Present findings in a compelling manner, highlighting actionable recommendations and potential business impact.

Qualifications:


* Proven experience as a Business Analyst or similar role, with a focus on customer segmentation and web analytics re: CPA, CPC, and ROAS.
* Bachelor's or advanced degree in Economics, Statistics, Computer Science, Hard Sciences or a related field preferred.
* Proficiency in Python and SQL for data manipulation, analysis, and visualization.
* Strong analytical skills, with the ability to translate complex data into actionable insights.
* Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
* Detail-oriented mindset with a commitment to data accuracy and integrity.
* Ability to work independently and collaboratively in a complex industry.

Full-time associates are offered a comprehensive benefit package including medical, dental, vision, PTO, 401k and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled