Branding, Content Writer and SEO Expert (Contract Position) - Hiring Steps

Branding, Content Writer, and SEO Expert (Contract Position)

We are seeking a talented and experienced Branding, Content Writer and SEO Expert.  The project will include rebranding/targeting our website and creating the right message so we can more effectively target our ideal client.  In addition to our website rebranding, we also need several targeted landing pages for various marketing initiatives.

As Branding, Content Writer, and SEO Expert, you will refresh our branding and value proposition, redesign our website with the goal of driving organic traffic to our website and increasing brand visibility through high-quality, search engine optimized content. In addition, you will utilize your expertise in web design to enhance the user experience and visual appeal of our website. Leveraging your skills in both content creation and web design, you will create compelling and informative content, as well as visually stunning website layouts that resonate with our target audience and drive engagement.

This project does not include the actual coding of the website, just the content, design concept and look and feel.

Key Responsibilities:

• Research, plan, and create SEO-optimized content for our website, blog, social media channels, and other digital platforms.
• Conduct keyword research and analysis to identify relevant topics and opportunities for content optimization and expansion.
• Write clear, concise, and engaging content that aligns with our brand voice, target audience, and marketing objectives.
• Optimize on-page elements, including meta titles, meta descriptions, headings, and URLs, to improve search engine rankings and click-through rates.

Qualifications:

• Proven experience as a content writer, copywriter, website designer, or similar role, with a strong portfolio of SEO-optimized content samples and website design projects.
• In-depth knowledge of SEO principles, keyword research tools, and content optimization techniques.
• Proficiency in web design tools and platforms such as HTML, CSS, and Adobe Creative Suite.
• Excellent writing and editing skills, with the ability to craft compelling narratives and communicate complex ideas in a clear and engaging manner.
• Strong attention to detail and ability to adhere to brand guidelines, style guides, and editorial standards.
• Creative thinker with a passion for storytelling, innovation, and continuous learning.

Contract Details:

This is a contract position which will initially include redesigning our website and creating targeted landing pages.