Brand & Product Marketing Manager, Associate - PRISMATIK DENTALCRAFT, INC.

Prismatik Dentalcraft is a division of Glidewell Dental

Essential Functions

• Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral.
• Assists Brand & Product Managers in the planning and execution of product launches.
• Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar.
• Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms.
• Coordinates with internal teams to ensure timely execution of marketing activities.
• Monitors campaign performance and provides regular updates to team members.
• Processes minimal change requests (coupon code, expiration dates, job numbers, headers).
• Updates landing pages, annual coupon codes.
• Refreshes old collateral with new assets/messaging.
• Updates assets across all channels (website, social media).
• Notifies Customer Service team about active campaign updates (fee schedules, RXs).
• Confirms product pricing and special packages with Finance.
• Collaborates with team on packaging design.
• Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping.
• Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website.
• Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral.
• Ensures content aligns with brand guidelines and messaging.
• Implements approved concepts for future campaigns (collateral creation from approved stories).
• Produces video and photo assets.
• Books and schedules makeup artists and talent (models).
• Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design).
• Obtains testimonial approvals and consent forms.
• Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics.
• Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy.
• Supports data collection of analytics for reports on marketing campaign performance and effectiveness.
• Assists in the preparation and routing and review of documentation for product development activities.
• Performs other related duties and projects as business needs require at direction of management.

Education and Experience:

• Bachelor’s degree in Marketing or related field, required.
• Minimum one (1) year of related experience.
• Prior experience in a medical device, healthcare, or dental industry preferred.

Pay Range

$26.00-$32.00/hr