Brand Partnership and Experiential Marketing Manager - Subaru of America, Inc.
Camden, NJ 08101
About the Job
Company Background
Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
Position Summary
Manages and further develops Subaru of America's (SOA's) lifestyle partnerships and events to bring the Subaru brand to life through experiences. Creates memorable impressions and experiences for consumers and owners that they will want to share with others and that, ultimately, lead to brand awareness and consideration. Develops partnerships that help Subaru increase awareness of our product offering and the Love Promise.
Major Responsibilities
Additional Responsibilities
Required Skills and Personal Qualifications
Education/Experience Requirements: BA/BS with eight (8) to ten (10) years of relevant experience
Work Environment
Compensation: The recruiting base salary range for this full-time position is $108,200- $120,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.
Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.
Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.
Position Summary
Manages and further develops Subaru of America's (SOA's) lifestyle partnerships and events to bring the Subaru brand to life through experiences. Creates memorable impressions and experiences for consumers and owners that they will want to share with others and that, ultimately, lead to brand awareness and consideration. Develops partnerships that help Subaru increase awareness of our product offering and the Love Promise.
Major Responsibilities
- Manages and develops brand strategies and all aspects of Subaru of America's (SOA's) lifestyle partnerships, sponsorships, and experiential opportunities in order to deliver on business goals relating to brand awareness and consideration. This includes building and managing partnership relationships with key stakeholders at partner organizations. Current portfolio includes nonprofit partners, outdoor lifestyle organizations, and sports teams.
- Maintains responsibility for strategic partnership contract deliverables, negotiations on price, and renewals. This includes maintaining responsibility for reviewing these decisions with SOA Marketing teams, Legal, and Executives.
- Develops new partnerships with organizations that align with Subaru's brand. Performs prospecting, outreach, and evaluation of potential partners. Makes recommendations to SOA Executives for new strategic partnerships.
- Manages and guides Subaru's relationships with experiential marketing agencies. Manages the Agency of Record (AOR) and Request for Proposal (RFP) process. Provides clear direction on SOA business goals and on agency proposals.
- Maintains budget responsibilities by planning and managing annual budget to support SOA's brand partnership and experiential marketing activities. Ensures that budget is appropriately utilized for marketing, events, and agency/vendor relationships.
- Serves as lead and project manages within SOA Marketing to develop and deliver on brand strategy. This includes:
- Corporate Communication on earned media events and opportunities.
- Advertising on content capture opportunities.
- Social Media on impactful social content.
- Leverages lifestyle partnerships and events to support new SOA product launches. This includes working with partner organizations to build brand awareness and messaging regarding new products across their diverse marketing channels.
Additional Responsibilities
- Maintains responsibility for the overall management of Subaru's sponsorship evaluation process and the third-party evaluation partner that reviews partnership agreements. Trains SOA Field on evaluation process to ensure that the Field is utilizing the evaluation partner properly and effectively for local partnerships. Provides ongoing strategic direction to the partner on what is strategically aligned with Subaru's brand goals in order to guide their evaluation actions.
- Partners with IT to design, develop, and maintain Subaru's Lead Generation platform.
- Maintains responsibility for the planning and delivery of brand-level partnerships and events on the Region and Zone level, including partnering with Region and Zone offices.
Required Skills and Personal Qualifications
- Experienced in Brand Management and strategic marketing.
- Experienced in Partnership Marketing management.
- Experienced in Event Marketing.
- Exceptional project management skills.
- Exceptional communication and presentation skills.
- Ability to build strong relationships.
- Ability to work and influence across departments and teams.
- Ability to think strategically and manage execution.
- Demonstrated leadership qualities.
- Tenacity in helping to advance Subaru's interests.
Education/Experience Requirements: BA/BS with eight (8) to ten (10) years of relevant experience
Work Environment
- Hybrid Role: Remote work 2 days per week (After 90 Days Onboarding)
- Required Travel: 25%
Compensation: The recruiting base salary range for this full-time position is $108,200- $120,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. (M2) In addition to competitive salary, Subaru offers an amazing benefits package that includes:
- Medical, Dental, Vision Plans
- Pension, Profit Sharing, and 401K Match Offerings
- 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days
- Tuition Reimbursement Program
- Vehicle Discount Programs
- See our Careers landing page for additional information about our compensation and benefit programs.
Source : Subaru of America, Inc.