Brand Marketing Specialist - Golden Hippo

We're Looking For A: Brand Marketing Specialist who is responsible for supporting and executing comprehensive brand strategies to drive revenue growth through strategic marketing initiatives across various channels. As a key member of the team, the brand marketing specialist is responsible for contributing to the overall success of the organization by aligning marketing efforts with business objectives.

Location: Hybrid (Office in Woodland Hills, CA)

What You'll Be Doing:

• Develop and execute integrated marketing campaigns online to increase brand awareness, drive customer acquisition, and promote brand loyalty.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats.
• Optimize website merchandising and create impactful promotions to drive revenue and product trial.
• Optimize & support customer onboarding processes to ensure a seamless transition from acquisition to activation with inserts, autoresponders, and other marketing channel touchpoints
• Coordinate with cross-functional teams, including operations, sales, customer service, andproduct development, to ensure alignment in marketing efforts
• Manage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.
• Work on ad-hoc brand projects and initiatives that improve areas such as customer retention, lifetime value and subscription retention.
• Partner with retention team to drive repeat purchases, increase customer lifetime value, and foster brand loyalty.
• Monitor campaign performance and key metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
• Have a strong understanding of key marketing metrics such as ROI & LTV
• Conduct market research to understand customer preferences, industry trends, and competitor activities to identify opportunities
• Maintain brand guidelines and positioning, ensuring it resonates with each target audience 

Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Ecommerce background required.
• Proficiency in developing and executing integrated marketing campaigns across online channels to enhance brand awareness, facilitate customer acquisition, and foster brand loyalty.
• Skills in optimizing website merchandising and creating compelling promotions to drive revenue growth and encourage product trial.
• Experience in developing, expanding, and managing brand sampling and gifting programs to increase brand visibility and engagement.
• Expertise in optimizing and supporting customer onboarding processes through various
  channels including inserts, email, and SMS to ensure a smooth transition from acquisition to Activation.
• Strong collaboration skills to work effectively with cross-functional teams in developing marketing strategies and campaigns aligned with brand objectives and target audience
  preferences.
• Proven ability to manage end-to-end project execution, including campaign planning, timeline
  tracking, and performance analysis.
• Demonstrated capability to lead ad-hoc brand projects and initiatives aimed at improving customer retention, lifetime value, and subscription retention.
• Bachelor's Degree in Marketing, Business, or related field (required)
• 4 years in brand marketing, digital marketing, product marketing (required)

Golden Perks & Benefits: 

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date. 
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. 
• Professional developmentopportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. 
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development. 
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs. 
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded. 
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees. 
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym. 
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here.

The base salary range is $58,900.00-$78,600.00 plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.