BRAND MARKETING MANAGER - Gecko Hospitality

BRAND MARKETING MANAGER
SALARY $65K-$80K
HERNDON, VIRGINIA
 

Looking for an energetic marketing professional who is ready to take an already well-established brand to the next level. Do you have a passion for food, beverage, and service? Are you a born brand developer and marketing strategist? Then we need you!

Brand

• Understand and communicate a consistent brand look, feel, and voice through various mediums
• Collaborate closely with VP of Marketing and Operations team to develop programming and marketing strategy
• Develop and manage a marketing calendar to be shared with stakeholders to include promotions, holidays, menu changes, collateral updates, events, social and newsletter, etc.
• Be a brand guardian, ensuring each restaurant location is representative of the brand through all applicable mediums.
• Manage a loyalty program with strategically placed promotions to increase sales. Experience with Paytronix or similar platforms is a plus.
• Manage brand reputation sites such as Google Business, Yelp, etc.
• Plan paid promotions and campaign through platforms such as OpenTable, Google, Instagram, Facebook, and Yelp
• Manage customer service email, reply to guests or forward to appropriate store locations
• Experience working with external agency partners such as PR and digital marketing
• Drive increased online ordering
• Support new restaurant openings by performing location and competitive analysis, developing the marketing strategy, build community relationships, and plan opening day activities that are unique to that location

Content + Design

• Produce high quality in-store signage and branded swag
• Work with local and national print vendors for collateral needs
• Capture high quality photos and videos for social media
• Produce photo shoots and coordinate with chef and freelance photographers to capture high-quality brand photos as needed
• Design and edit menus
• Provide copywriting for email, web, and print – provide examples
• Evaluate and modify content needs based on promotions, engagement, guest feedback, and sales
• Develop partnerships with local influencers to create content and expand our social media reach

Software

• Microsoft Office Suite
• Microsoft Teams
• Adobe Creative Suite (Illustrator, InDesign) – provide design samples
• Canva
• Web
  • Make on-brand attractive website updates and design changes
  • Design and update content in Squarespace
  • Basic understanding of HTML and CSS
• Social
  • Facebook, Instagram, Twitter
  • Platform manager (i.e. Sprout Social or Meta Business Suite)

Reporting

• Experience preparing and presenting a marketing budget
• Experience measuring the success of various marketing initiatives in a quantitative manor (budget, resources (time/money), results)

Competitive Benefits:

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets

We offer a terrific compensation plan, benefits and great work/life balance.
$65K - $85K range.
Presented by Garrett Moyer with Gecko Hospitality
Please send your resume by return e mail
garrett@geckohospitality.com