Brand Marketing Manager (NESCAFÉ) - Nestle
Solon, OH
About the Job
The Nestlé Professional Solutions at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.
_This position is not eligible for Visa Sponsorship._
Nestlé Professional Solutions is looking to welcome an extraordinary marketing, brand and business leader with a passion for the Out-of-Home business, a strategic business mindset and a passion to enlist and engage new and existing operators with brand NESCAFÉ- the world’s best-selling coffee.
This Brand Manager will play a central role in developing and executing the strategy to deliver profitable growth and key near-term operations for NESCAFÉ. This role will leverage actionable insights to drive end-to-end optimization, I&R, and lead the Integrated Commercial Planning (ICP) process. In collaboration with cross-functional teams including Sales, Commercial Development, Operations and Finance, they will ensure executional excellence of our annual business plans and strategy. The Brand Manager is accountable for championing the category, brand’s identity, and knowing the consumer & operator deeply to create a north star for all business and brand decisions.
This critical role is responsible for leading our Core business strategy for NESCAFÉ and its portfolio of dispensed equipment solutions and standard portfolio. The Brand Manager will help to set a vision, key objectives and content strategy, and will lead marketing plan execution for our end to end Out-of-Home business across all target channels.
Consumer & Customer Intimacy
+ Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
+ Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
+ Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), optimize plan and commercial investment decisions to deliver business results
Business Planning
+ P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
+ Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
+ Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
+ Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers
+ Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
+ End to end cross functional leadership to project and drive impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
+ Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
Brand and Product Experience
+ Identifies optimal engagement strategy and campaign structure with internal teams and external agencies to reach operators when and where they are most receptive, increasing awareness, penetration and / or purchase frequency
+ Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
+ Works to produce continuous growth out of total demand generation dollars; manages brand’s marketing budget and demonstrate efficient and effective investment approach
+ In collaboration with cross-functional and external experts, lead within the context of the division's Innovation / Renovation strategy, supporting I&R pipeline development based on key consumer, operator, channel and marketplace data
Commercial Excellence
+ Partners with Commercial Development to execute strategy and win the sale in target OOH channels; understands how to maximize business opportunities in out of home and collaborates to drive execution
+ Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through target channels and partners. Ensure solutions are differentiated, creating a brand value proposition and influencing purchase behavior
+ Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
Qualifications & Experience:
+ BA/BS in Marketing or related business field, or equivalent experience. MBA preferred
+ 5+ years of work experience in marketing, brand management or business management ideally with B2B experience
+ Experience leading and influencing cross-functional teams and / or agency partners utilizing strong negotiation and relationship building skills
+ Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies
+ Experience leading marketing communication projects including digital and media strategies
+ Experience leveraging data, research, and trends to generate insights to understand consumer & operator behavior
+ Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
+ Strong research and strategic analysis skills
+ Advanced in Microsoft Office Applications
Requisition ID: 333577
Referral Incentive: $3,000
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
_This position is not eligible for Visa Sponsorship._
Nestlé Professional Solutions is looking to welcome an extraordinary marketing, brand and business leader with a passion for the Out-of-Home business, a strategic business mindset and a passion to enlist and engage new and existing operators with brand NESCAFÉ- the world’s best-selling coffee.
This Brand Manager will play a central role in developing and executing the strategy to deliver profitable growth and key near-term operations for NESCAFÉ. This role will leverage actionable insights to drive end-to-end optimization, I&R, and lead the Integrated Commercial Planning (ICP) process. In collaboration with cross-functional teams including Sales, Commercial Development, Operations and Finance, they will ensure executional excellence of our annual business plans and strategy. The Brand Manager is accountable for championing the category, brand’s identity, and knowing the consumer & operator deeply to create a north star for all business and brand decisions.
This critical role is responsible for leading our Core business strategy for NESCAFÉ and its portfolio of dispensed equipment solutions and standard portfolio. The Brand Manager will help to set a vision, key objectives and content strategy, and will lead marketing plan execution for our end to end Out-of-Home business across all target channels.
Consumer & Customer Intimacy
+ Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
+ Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
+ Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), optimize plan and commercial investment decisions to deliver business results
Business Planning
+ P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
+ Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
+ Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
+ Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers
+ Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
+ End to end cross functional leadership to project and drive impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
+ Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
Brand and Product Experience
+ Identifies optimal engagement strategy and campaign structure with internal teams and external agencies to reach operators when and where they are most receptive, increasing awareness, penetration and / or purchase frequency
+ Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
+ Works to produce continuous growth out of total demand generation dollars; manages brand’s marketing budget and demonstrate efficient and effective investment approach
+ In collaboration with cross-functional and external experts, lead within the context of the division's Innovation / Renovation strategy, supporting I&R pipeline development based on key consumer, operator, channel and marketplace data
Commercial Excellence
+ Partners with Commercial Development to execute strategy and win the sale in target OOH channels; understands how to maximize business opportunities in out of home and collaborates to drive execution
+ Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through target channels and partners. Ensure solutions are differentiated, creating a brand value proposition and influencing purchase behavior
+ Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.
Qualifications & Experience:
+ BA/BS in Marketing or related business field, or equivalent experience. MBA preferred
+ 5+ years of work experience in marketing, brand management or business management ideally with B2B experience
+ Experience leading and influencing cross-functional teams and / or agency partners utilizing strong negotiation and relationship building skills
+ Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies
+ Experience leading marketing communication projects including digital and media strategies
+ Experience leveraging data, research, and trends to generate insights to understand consumer & operator behavior
+ Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
+ Strong research and strategic analysis skills
+ Advanced in Microsoft Office Applications
Requisition ID: 333577
Referral Incentive: $3,000
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
Source : Nestle