Brand Marketing Manager - Bedgear

Title: Brand Marketing Manager

Location: Farmingdale, NY

Job Type: Full-time

Schedule: M-F 8:30am-5:30pm (1 hour lunch break); may need additional availability on occasion for special projects, etc.

Salary Range: $71,250 - $121,600 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Classification: Exempt

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN
About the Position:

The Brand Marketing Manager is a marketing position which works closely with the Brand Experience Director and Creative Director to manage and execute the BEDGEAR brand across key touchpoints such as retail experience, showrooms, and digital touchpoints. This role will ensure all BEDGEAR marketing materials are aligned with the brand voice, tone & feel and will be critical for bringing the brand voice to the market with trade engagement and retail facing solutions.

What's Expected (including but not limited to):

• Manage the process for establishing brand position and tracking brand performance with brand experience director.
• Develop in-store and POP solutions to enhance and elevate BEDGEAR performance across the retail channel.
• Manage brand projects to support the development of visuals, voice, and tone.
• Work with brand experience and creative directors to align priorities and objectives for marketing asset requests, while ensuring on-time and on-brand execution
• Participates in cross-functional meetings to develop marketing strategies for new product launches and/or existing products.
• Responsible for implementation of marketing materials across channels with effective distribution processes
• Own the maintenance and distribution of the brand book as our company continues to grow.
  • Provides direction and requests assets from creative for updates.
  • Ensure that all our standards are up-to-date and accurate.
  • Owns brand protection through the trade channel.
    • Executes brand training for sales, marketing, and sales support departments.
• Work with brand experience and creative director to establish communication strategy for the brand across in store and digital touchpoints and ensure execution of new assets aligns with the established strategy.
• Take brand ownership by ensuring all marketing materials meet required standards and objectives.
• Manage promotional planning and execution for retail.

o Partner with the sales organization to define and set promotional calendar.

o Work with sales and creative to define promotional materials.

o Project manages the execution and distribution of promotional materials.

• Manage consumer journey insights and translate insights into actionable projects to drive/enhance our marketing material development.
• As needed, supports additional brand experience and retail activation initiatives as a back-up within the department.
• Use independent judgment to effectively prioritize, organize, and delegate work orders.
• Assists in additional projects as requested by management.

Key Deliverables (including but not limited to):

• Brand Guidelines
• POP Order Guide and Retail Look book
• POP fixtures, displays and communication to support all products and categories.
• Brand Positioning documentation
• Deliverable list for product launches and campaigns
• Annual brand plan for assets, in store, and messaging

Minimum Requirements:

• Must be at least 18 years of age.
• HS Diploma or GED
• BFA or MFA highly preferred
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Must have and be willing to use personal transportation for local errands.
• Must be willing to travel approximately 2-4 times per year if requested.
• Computer savvy; proficient with Microsoft Office. Adobe Creative Suite
• High-level proficiency with various creative software and applications such as Adobe Creative Suite
• Must be extremely detail oriented and organized.
• Exceptional communication and intrapersonal skills
• Must have an understanding of pre-and post-production.
• Must have a strong aesthetic sense.

Education/Experience/License Requirements:

• 3-5 years’ experience in creative, marketing or retail management role
• In-house experience (opposed to agency only) highly preferred.
• Experience with brand management, retail development
• Must have experience working in a fast-paced office.
• Knowledge of RedBooth a *plus*
• Vendor sourcing and management experience
• Must have a clean and valid driver’s license.

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.