Brand Manager - Sling - DISH

Company Summary:

DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America’s First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile. 

Department Summary:

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.

Job Duties and Responsibilities:

The Sling Brand Marketing team is accountable for driving the brand strategy, planning, messaging, and consistency across the marketing organization. A big component of brand marketing includes the designing and execution of the experience plans. These campaigns are used to create a strong brand halo that improves perception and ultimately drives new customer acquisition.

Key Responsibilities: 

 

• Lead annual brand planning, communication plan, and strategic content pillar development through deployment across the marketing organization 

• Own the free-to-paid and paid-to-free strategy, communication, and learning plan

• Lead Brand TV and Online Video advertising campaigns, which include, but are not limited to creative asset development and execution, creative brief development, financial business case development, creative review and feedback, internal routing, consumer testing, video production process, and manage the in-market performance for the projects you are responsible for

• Partner with Go-to-Market and PMO teams for strategic marketing initiative development and deployment based on long-term marketing strategies and goals
• Lead weekly external and internal agency partner status on your respective lines of business
• Create marketing messages & claims development for new products, services, and offers that ladder up to strategic marketing initiatives for your responsible companies in partnership with the Consumer Insights team and internal agency 
• Manage the marketing budget, which includes budget forecasting, tracking, accruals, and optimization for your lines of business

Skills, Experience and Requirements:

Education and Experience:

• Bachelor’s degree in advertising, marketing, business administration, or related field with a minimum of 5+ years’ experience in brand marketing, strategy, production, or campaign management
  
  

Skills and Qualifications: 

• Ability to influence and collaborate across various functional groups including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance; strong interpersonal skills that encourage team partnership and promote enthusiasm
• Management of agency experience required; experience bringing a campaign to life, from brief writing to on-air execution and in-market performance tracking  
• Must be results-oriented and possess an understanding of metrics and data
• Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines

Benefits:

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.

 

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

 

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. 

Salary Range:USD $83950.00 - $119900.00 / Year