Brand Manager - Hotaling & CO.

A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. Our dedication to artisanal spirits first started 30 years ago under the name Anchor Distilling Company - heralding the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Straight Rye Whiskey. We carry on that pioneering legacy with the name Hotaling & Co. as a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of likeminded spirits that share our commitment to craft and care.

Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit www.HotalingandCo.com to explore our full range of brands.

Job Details

Reports to: Vice President of Owned Brands

This position is hybrid and requires working from the office in San Francisco Tuesdays, Wednesdays and Thursdays. 

Potential relocation assistance available

Salary range: $110,000-$150,000 based on experience. 

Job Description

Seeking a Brand Manager (BM) responsible for Hotaling and Co. American Whiskey Brands, Hirsch Selected Whiskeys and Old Potrero Rye Whiskey, a pivotal role in our growth. Collaborate cross-functionally to execute brand strategy, manage agencies, and go-to-market initiatives. Drive brand equity while managing brand budgets. Lead marketing, sales support, and people development efforts.

Key Responsibilities

• Execute comprehensive brand strategies for our American Whiskies portfolio to achieve volume and profit targets.
• Lead the planning and execution of marketing initiatives, including product launches, trainings, distiller tours, events, promotions, social and digital marketing, and advertising campaigns, aimed at increasing brand awareness and market share.
• Have a deep understanding of the whiskey category, stay informed on trends, consumer preferences, and competitor activities and communicate with the team.
• Work closely with cross-functional teams including innovation, operations, finance, sales, and portfolio marketing to achieve brand goals.
• Provide clear execution direction to the Sales Organization and partner in focus markets to execute local initiatives.
• Oversee relationships with marketing agencies, ensuring effective collaboration and delivery of marketing campaigns.
• Manage brand budgets, invoice processing, and vendor relationships to ensure efficient financial management.
• Foster relationships with distributors and retailers to support sales initiatives in key markets.

What we're looking for...

• A bachelor’s degree preferred in business, marketing, or related field
• Must have 5 years of working experience, preferably in brand management within the beverage alcohol industry.
• Strong analytical, communication, and project management skills.
• Acute attention to detail.
• Proficient in market research and data analysis.
• Able to work collaboratively in a cross-functional team environment.
• Comfortable with ambiguity and able to problem solve while working cross-functionally.
• Self-starter with a high tolerance for multi-tasking and flexibility that thrives in a dynamic, fast-paced environment.
• Positive “can do” attitude with a growth mindset.
• Proficient in Excel, Outlook, PowerPoint, and Word
• Broad time commitment, including some nights and weekends.  Travel up to 20% of the time.
• Passion for American Whiskies and a deep appreciation for the craft.

Why work at Hotaling & Co.

Number one, hands down… the people and the brands are unparalleled!

Great benefits: medical, dental, vision, FSA, 401k with match, generous commuter benefits, life and AD&D, STD, LTD, Employee Assistance Program.

Other goodies: Educational Assistance Program to further your knowledge and prepare you for the next step, weekly catered lunches, monthly happy hours, quarterly employee outings, annual National Company Meeting, paid parental leave, sick and vacation hours, 12 holidays a year, volunteer hours, Buy Your Own Booze program to help you get acquainted with our brands.