Brand Manager - Powdered Beverages - The Kraft Heinz Company

Job Description

The Brand Manager, Powdered Beverages, will act like the CEO of the Powdered Beverage business, challenging the status quo to drive ground-breaking, profitable growth for Powdered Beverages. This person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs, guiding a cross-functional team from insights through delivery. This role has broad exposure to all functional activities on the brand, including Consumer Insights, Innovation and Renovation, Omni-shopper, Sales, Forecasting, Operations, and Finance, resulting in strengthened marketing fundamentals and a broad approach to driving business growth.

Key Components of the Role

• Develop short- and long-term business and marketing plans for Powdered Beverages

• Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace white spaces, and develop a strategy and action plan to drive growth

• Develop portfolio strategy, including a 3-year renovation and innovation roadmap, to best meet consumer needs

• Own business risks and opportunities and overall P&L Management

• Build compelling sell stories to drive growth on new and existing SKUs

• Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization

• Partner with Brand Communications and Omni-shopper teams to bring brand strategy to life consistently at every consumer touchpoint

• Resolve financial viability, operational feasibility, and strategic fit of brand activities.

• Lead cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches

• Drive new product development in partnership with cross-functional, including concept, pack, product & go-to-market plans

• Own the P&L for Powdered Beverages with accountability for delivering profit, volume, and market share objectives

• Lead annual budget planning for Powdered Beverages

Qualifications

• Education in Business, Marketing, Strategy, Marketing, or General Management emphasis preferred

• Sophisticated experience in marketing, product management, or brand management preferred

• Strategic, problem solver who will also implement with excellence

• Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges

• Strong collaborator, who can lead cross-functional teams

• Self-starter, who operates independently

• Prior experience leading a P&L preferred, strong commercial foresight

• Consumer-obsessed with the ability to identify market trends and key insights

• Comfortable challenging the status quo and driving decisions via strong, data-led stories

• Outstanding verbal, written and interpersonal communications skills

• Excellent organization and project management skills

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contactNATAI@kraftheinz.com.