Brand Manager (Marketing) - Restaurants - BMD - Leap Brands

Position Overview:

As the Brand Manager you will be responsible for developing and executing marketing strategies to strengthen our brand presence and drive customer engagement. With a focus on creativity and innovation, you will lead initiatives to enhance brand awareness, drive sales, and foster customer loyalty across various channels.

Responsibilities:

1. Brand Strategy Development:

   • Develop comprehensive brand strategies aligned with the company's overall objectives and target audience.
   • Conduct market research and analysis to identify brand opportunities and consumer insights.

2. Marketing Campaign Management:

   • Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
   • Collaborate with internal teams and external agencies to ensure campaign effectiveness and alignment with brand messaging.

3. Brand Messaging and Positioning:

   • Define and refine brand messaging and positioning to resonate with target audiences.
   • Maintain brand consistency across all communication channels and touchpoints.

4. Product Launches and Promotions:

   • Lead product launch strategies and promotional campaigns to drive awareness and sales.
   • Monitor and analyze campaign performance to optimize results and ROI.

5. Creative Content Development:

   • Oversee the creation of compelling marketing collateral, including advertising materials, digital content, and promotional assets.
   • Ensure content reflects brand values and resonates with target audiences.

6. Brand Partnerships and Collaborations:

   • Identify and cultivate strategic partnerships and collaborations to enhance brand visibility and reach.
   • Negotiate and manage partnerships to maximize mutual benefits and brand exposure.

7. Customer Engagement and Loyalty Programs:

   • Develop and implement customer engagement initiatives and loyalty programs to drive repeat business and customer retention.
   • Analyze customer data and feedback to identify opportunities for improvement and innovation.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5 of experience in brand management or marketing, preferably in the restaurant or hospitality industry.
• Strong understanding of marketing principles and techniques, with a focus on brand strategy and positioning.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

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