Brand Manager - Kitsch LLC
Los Angeles, CA
About the Job
About Us
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products no matter your hair type, style, or budget.
The Role:
Kitsch is looking for a highly skilled and creative Brand Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. The candidate should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.
Location: Full-time Remote Work
As the Brand Manager for Kitsch, you will have an unparalleled opportunity to drive impact and you will be responsible for:
Job Description:
- Partnering with the Marketing team to define and execute a long-term brand strategy to position Kitsch as the leader in the Hair Care category, driving brand awareness and customer loyalty
- Developing and implementing innovative 360 Go-to-Market strategies that align with the brand’s vision and key business objectives, with a strong emphasis on market differentiation and positioning
- Leading the commercialization and in-market launch of our upcoming product innovation
- Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration
- Owning the marketing calendar including defining key messaging and tentpole moments and partnering with the Growth team to drive execution across channels
- Serving as the brand steward and ensuring consistent brand messaging and visualization across all retail and digital platforms
- Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies that will scale the business
Core Competencies and Qualifications
- You have 3 years of experience in brand management preferably within Consumer Goods
- You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
- Strong analytical skills and experience with consumer insights, market research, and trend analysis
- Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
- Ruthless prioritizer: can prioritize not only business needs and activities, but also their day-to-day to ensure focus on the most important projects to meet brand KPIs
- Collaborator and strong cross-functional influencer: you are a serial collaborator with a proven track record of gaining alignment and influence quickly with a diverse group of stakeholders. You can navigate conversations between brand marketers and omnichannel leadership.
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business
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