Brand Manager, Head of Social - Bask and Lather Co
Yonkers, NY 10701
About the Job
Company: Bask & Lather LLC (E-commerce Haircare Company)
Location: Westchester, NY
About Bask & Lather LLC: Bask & Lather LLC is a distinguished e-commerce haircare company based in Westchester, specializing in high-quality, natural hair care products. We are seeking a dedicated and imaginative Brand Manager/ Head of Social to join our dynamic team.
Our Mission: We are committed to formulating premium, science-backed hair care products using natural ingredients, focusing on nurturing healthier hair and empowering our customers with the knowledge and tools to achieve vibrant, resilient hair—all while prioritizing affordability and customer satisfaction.
The Opportunity: We are seeking a dynamic and results-driven to join our fast-growing team. In this role, you will partner with the CEO and marketing teams to strengthen brand strategy and development while executing marketing campaigns that drive brand awareness, customer acquisition, and retention. You will lead the charge in shaping and communicating Bask and Lather’s brand identity across all platforms, with a key focus on digital growth and omnichannel strategies.
Key Responsibilities
Develop and implement comprehensive brand strategies, including setting brand guidelines, vision, and value propositions for both short- and long-term goals.
Collaborate with the CEO and marketing team to drive profitable growth and strengthen overall brand identity.
Lead omnichannel strategies to drive digital commerce growth while managing advertising and promotional budgets.
Oversee organic social media strategies across platforms (Instagram, Facebook, TikTok, Pinterest, Lemon8, X, YouTube), including content creation, execution, and analysis to ensure consistent brand storytelling.
Drives storytelling and maximizes social impact for brand activations and cross-platform integration to build audiences tailored to each channel.
Monitor market trends, customer behavior, and competitors to inform brand strategy, product development, and marketing efforts.
Lead the development and execution of promotional campaigns, product launches, and new business opportunities.
Manage reporting on sales and engagement, providing insights and recommendations for optimizations.
Manage brand events such as press launches, influencer activations, consumer activations, and trade shows.
Oversee the brand marketing calendar, coordinate with marketing teams, and collaborate with public relations teams for brand exposure opportunities.
Lead, manage and mentor the social media team, ensuring alignment with brand strategy and driving growth across all channels.
Provide guidance and mentorship to team members on effective practices for social media content creation, community management, and crisis management.
Conduct regular training sessions and workshops for employees on social media best practices and guidelines.
Analyze and interpret social media performance metrics, delivering insights and actionable recommendations for optimization.
Reviews all influencer and talent partnerships to ensure brand alignment and addresses any potential risks.
Oversees paid social strategy, managing timing, budget, optimization, and reporting for boosted posts to ensure effective results Develops and manages the content calendar, balancing brand and influencer content.
Proven ability to develop effective brand strategies and communicate them to leadership.
Conduct market research and analyze data for trends and insights to continuously improve brand strategies and customer engagement.
Establish comprehensive crisis communication protocols for social media, preparing for potential brand risks or emergencies and how to respond effectively in real-time.
Qualifications
Bachelor’s degree in Marketing, Mass Communication, Media, or a related field.
5+ years of experience in e-commerce, consumer packaged goods (CPG) or a related industry.
Proven ability to develop effective brand strategies and communicate them to leadership.
Strong experience in social media management, content creation, and campaign execution.
Data-driven decision-making skills with a passion for storytelling.
Strong communication, time management, and organizational skills.
Proficient in Microsoft Excel, PowerPoint, Word, Google Docs/Sheets, and project management tools.
Hands-on attitude, analytical mindset, and ambition to drive results.
2+ years in leadership position
If you’re excited about building a vibrant online community and have a passion for social media, we’d love to hear from you! Join us on this journey to elevate our brand and connect with our customers in meaningful ways. Apply now!