Brand Manager - Goodnites - Kimberly-Clark Corporation
Chicago, IL 60601
About the Job
Job Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the Goodnites® brand Kimberly-Clark North America business. The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain. As a Brand Manager, you will focus on the consumer and put them at the center of everything you do. You will provide work direction to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales. This role reports to the Senior Brand Manager.
In this role you will:
Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities
Build strong commercial plans to help the business grow and win with the consumer
Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels
Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.
Translate facts into inspiring insights
Integrate the key marketing levers including Marketing, Innovation, Digital, IME, RGM
Earn full trust from the leaders, peers, teams, and customers by always doing the right thing for the company, brand, consumer, and customer
Mobilize and inspire a cross functional team, generating commitment to achieve project goals
Consistently deliver against marketing objectives, delivering transformational results
Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them
Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, million of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
To succeed in this role, you will need the following qualifications:
Bachelor’s Degree in Marketing/Business related field; MBA preferred
7+ years of prior marketing experience in brand management
High familiarity with brand development planning, innovation, and creative ideation processes
Experience developing digital marketing strategy and activation plans to deliver effective personalization
Demonstrated capability of building a strong, positive, winning, and caring team culture and build talent
Strong analytical, decision making, influence, and compelling communication skills
Demonstrated capability to make tough, informed decisions quickly to keep performance on track.
Entrepreneur can-do attitude to find ways to break down growth barriers and navigate and perform in changing circumstances
Demonstrated positive energy to effectively represent brand internally and externally
Previous team leadership and/or formal coaching/mentoring accountability
Total Benefits
For a complete overview, see www.mykcbenefits.com
Hybrid Work Arrangements: You’re looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 – when prompted for employee ID, say “OTHER CALLER” - or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.
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Grade 8