Brand Manager at Accentuate Staffing

Responsibilities:

• Formulates and executes annual marketing plans for the Company, ensuring alignment with the organization’s objectives to maximize profitability and brand growth.
• Oversees the design and quality of Consumer Packaged Goods products to consistently meet brand standards and fulfill the brand promise.
• Analyzes syndicated data monthly to anticipate trends, assess strategic implications, and drive new product development.
• Leads collaboration with R&D and cross functional teams on line extensions and continuous product improvement.
• Directs category management efforts in collaboration with Retail Insights to identify opportunities and assess threats, reinforcing the Company’s position as a leader in the protein industry.
• Establishes strategic direction through briefs for media planning, custom research, public relations (PR), packaging, and promotions within the product segment, ensuring alignment with overall brand positioning.
• Partners closely with stakeholders to ensure category consumer communications are both effective and aligned with target audience needs, while also supporting broader Masterbrand strategies.
• Assesses creative concepts and media plans against strategic briefs, managing their execution to ensure alignment with brand goals.
• Fosters strong relationships with business management and sales teams by preparing impactful sales presentations, participating in sales calls, and facilitating open communication for effective problem-solving.
• Collaborates with Business Managers and Finance to review sales and financial data, identifying customer issues and opportunities while monitoring overall business health.
• Assist with defining and overseeing the development of private label opportunities, guiding all private label initiatives.
• Manages A&P (advertising & promotion) budget, maximizing short term and long-term business growth with strategic investments Performs other duties as assigned.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent preferred.
• 4+ years of experience in brand management, marketing, or related field is required.
• Prior work experience in industries such as Manufacturing, Food Manufacturing, or Retail is preferred
• Excellent written & verbal communication, presentation, and interpersonal skills.
• Creative problem-solving abilities and strategic mindset to champion initiatives with the company’s growth goals and brand equity.
• Capable of synthesizing diverse information to draw relevant conclusions for category and brand initiatives and making actionable recommendations.
• Experienced in profit and loss (P&L) analysis and management.
• Well-versed in analyzing data (with a preference for experience using IRI/Circana) to derive insights and make informed recommendations.
• Expertise in digital marketing and social media strategy.
• Adept at creating professional presentations that effectively communicate strategic objectives.
• Versatile in designing and managing consumer research projects, with solid understand of research methodologies.
• Competent in managing consumer budgets to maximize returns.
• Effectively advocates for new initiatives, securing the necessary buy-in to gain full organizational support.
• Demonstrated project management and cross-functional leadership skills.
• Familiarity with product development and go-to-market strategies.
• Skilled in evaluating creative concepts and execution based on creativity, strategic alignment, and consumer impact.
• Proficient with Microsoft Suite (Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.), Power BI, and content management systems.