Brand Manager, Emerging Brands- Away from Home - The Kraft Heinz Company

Job Description

Are you ready to be a tenacious trailblazer?  This role will be responsible for leading our high growth brand portfolio in our Away From Home business unit.  Incumbent will share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management.  The Brand Manager, Emerging Brands will collaborate with cross-functional team members including the our Kraft Heinz Not Company Joint Venture Team, Platform Teams, Brand Communications, Disruptive Innovation, CIS, and Operations teams.  This position requires a candidate to possess an ownership mentality, a self-starter, cross-functional leader, driver of results, and have a strong ability to communicate/story-tell to all levels of leadership.  Working closely with our Brand Experience team to drive brand experience and excel our growth brands forward.  This role will have high senior leadership exposure.  If you are ready to take on the challenge of this multifaceted role, we want to hear from you!

Essential Functions & Responsibilities

Business Execution

• Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution

• Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth

• Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.

Innovation & Strategy

• Develop and implement a five-year growth plan that provides strategic innovation direction

• Closely partner and consult with innovation team to ensure alignment with outlined growth strategy

• Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects

Communications

• Lead B2B media strategy and execution for our high growth brands

• Integrate Away From Home into Masterbrand B2C comms plans

• Deliver comms-driven partnership ideas that help win new business

• Collaborate extensively with brand platform teams and away-from-home customer marketing, adopting the role of leader in both directions

• Drive discussions during management presentations with platform GM, and business unit President

Expected Experience & Required Skills

• Experience in marketing for an established or startup CPG company

• Consumer centric & growth mindset – learn fast vs. avoid failure

• Prior experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)

• Experience in agency management & cross-functional team management; self confident individual who can work collaboratively

• Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action

• Proven ability to influence teams and experience leading multiple stakeholders

• Strong “big picture” perspective, while also implementing the initiative at hand

• Outstanding verbal, written and interpersonal communications skills to internal/external partners

• Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy

• Ability to simplify sophisticated problems and make decisions quickly in pursuit of constant forward progress

• Excellent organizational and project management skills

Work Environment & Schedule

This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations

Physical demands include but not limited to

Willingness to drive and/or travel as needed

Operate a computer and view screens for ~100% of work schedule

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:

• Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage

• 7% 401(k) matching

• Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees

• An industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

#LI-Hybrid

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contactNATAI@kraftheinz.com.