Brand Manager, Cointreau - Rémy Cointreau

Job Overview:

Drive your brand marketing career on an exciting brand within the premium spirits industry. As a leader in cocktail culture and multi-award winning brand, Cointreau continues to experience strong momentum in The U.S; it is the #1 liqueur mentioned on menus nationwide and is driving growth across the industry. Beloved by tastemakers and cocktail enthusiasts everywhere, Cointreau has partnered with celebrities including Aubrey Plaza, Dan Levy, Jessica Alba and more.

Cointreau is the iconic orange liqueur at the heart of more than 500 of the world’s most celebrated cocktails, including The Original Margarita and The Cosmopolitan. To ensure continued growth and success, Cointreau is looking for a high-performing Brand Manager to join this dynamic & innovative team and to be responsible for building the commercial marketing program for the brand.

Cointreau is part of Rémy Cointreau, a French spirits group with a portfolio of exceptional brands, such as The House of Rémy Martin, Cointreau, Mount Gay Rum, and many others. Each of these brands embodies unique expertise and heritage, but all share the same love of terroir and a culture of excellence.

To learn more about Cointreau, visit www.cointreau.com or follow Cointreau on Instagram and Twitter via @cointreau_us and on Facebook via @cointreauus.

The base salary for this role in New York falls between $125,000 and $140,000. However, the actual offered salary may vary depending on factors such as relevant education, skills and experience.

Job Responsibilities:

The Brand Manager will play a key role in building the Cointreau brand in the US; developing and implementing brand marketing plans and programs, driving both brand equity and commercial performance. This role is responsible for the planning and execution of through-the-line marketing programs, including above and below-the-line (ATL/BTL) creative development & media planning. This role will also be responsible for managing the annual brand budget and involvement in monthly brand/category business analytics/reviews. The position will work directly with Trade Marketing, Sales, Finance, and external agencies to ensure programs are in line with overall brand strategy.

Core Responsibilities:

Responsible for the strategy, design, implementation, and measurement of through-the-line programs, including leading & execution of ATL creative assets, PR amplification and media planning:

A. Partner with the Senior Brand Director and brand team counterparts to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.

B. Deliver the annual/quarterly media plan, including rollout of ATL creative assets, development of PR & content partnerships and full 360 deliverables across key tentpoles.

C. Lead the planning & execution of social media & influencers calendar across organic & paid.

D. Partner with Senior Brand Director/global team to explore & deliver innovation projects to market.

E. Develop quarterly BTL programming for the on and off premise from brief to execution to measurement.

• Develop quarterly program decks to be shared across brand marketing, trade marketing, and sales team, leading the development of key visuals & POS/tools.
• Identify emerging opportunities across on and off trade channels and develop test & learn scenarios to quickly adapt for future programming.

F. Full ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.

• Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.
• Work closely with brand finance controller to regularly report any risks & opportunities with budget.

G. Report on monthly business/category performance and competitive analysis.

• Regular reporting of brand/category performance through data analysis of Nielsen, NABCA/DISCUS, IWSR, internal RAD sources.
• Work closely with brand finance controller as well as business intelligence team to convert data into insights and action.

Work cross-functionally and establish key relationships both internally and externally:

• Internal: US Brand Marketing, Global Brand Team, US Trade Marketing, National Accounts, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
• External: Media Agency, PR & Social Agency, Shopper Marketing, Design, POS production vendors.

Minimum Job Qualifications:

• 5+ years' experience in brand marketing. Spirits background preferred but not mandatory.
• Strong business analytics skills and data-driven mindset.
• Experience managing and tracking extensive brand budgets and collaborating with finance departments.
• Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies and vendors.
• Exceptional organizational skills and sharp attention to detail.
• High level of autonomy with the ability to anticipate opportunities and develop actionable solutions.
• Strong analytical and strategic thinking skills including ability to develop methodologies and execute analysis independently, ability to quickly adapt and execute feedback, ability to identify actionable findings within analysis and develop recommendations.
• Proficiency in Microsoft Office Suite – PowerPoint, Excel, etc.

Education / Professional Qualifications:

• Bachelor's degree in Degree in Business Administration, Marketing, Communication and Media, or equivalent.

An Equal Opportunity Employer:

• Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace. Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances. The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.